Each student will submit a 10-12 page paper outlining their chosen country. The following sections should be included in the final paper:
· Title page (does not count toward page requirement)
· Table of Contents (does not count toward page requirement)
· Executive Summary
· General Description of the Country: general overview, population, relevant trade statistics, top 2 imports and exports
· Economic Environment: Per capita income/average household income, income distribution, general state of the economy, the significance of these economic aspects for marketing in this country
· Cultural Environment: language(s) spoken, religion(s) prominent, specific aspects such as customs, business practices, etc, and how these cultural aspects affect marketing in this country
· Political/Legal Environment: general political system and climate, various laws applying to trade, customs regulations, tariffs, etc. How do these factors affect marketing within this country?
· Financial Environment: currency(ies) being used, exchange rates with respect to the U.S. dollar. How do these aspects affect marketing within this country?
· Nature of Infrastructure: General description of infrastructure (presence and quality of road, rail, and air transportation; communication systems, advertising agencies, retail outlets, etc), Internet infrastructure (percentage of population with Internet access), and how will the infrastructure affect marketing programs to this country?
· Conclusion: Based on your answers to the above, would you recommend Campbellsville University begin marketing its programs in the country you have selected? Justify your answer.
· Reference page (does not count toward page requirement.
A grading rubric will be provided for this assignment.
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Each student will write a 10- to 12-page paper outlining their country of choice. In the final paper, the following sections should be included:
Page 1 of the title (does not count toward page requirement)
Table of Contents is a table of contents that lists the contents of a book (does not count toward page requirement)
Summary of Executive Summary
a general overview of the country, its population, relevant trade statistics, and the top two imports and exports
Economic Environment: Per capita income/average household income, income distribution, general economic state, and the importance of these economic aspects for marketing in this country.
Language(s) spoken, religion(s) practiced, and specific aspects such as customs, business practices, and so on, as well as how these cultural aspects affect marketing in this country
Political/Legal Environment: general political system and climate, various trade laws, customs regulations, tariffs, and other factors. How do these work?
