Answer the following questions in a single document:
1.Select an organization (or make one up) that markets to consumers. This should not be the organization you plan to use for the marketing plan assignment. Discuss all stages of the Buyer Decision Process for this organization using the example of a target consumer.
2.Select an organization (or make one up) that markets to other businesses. This should not be the organization you plan to use for the marketing plan assignment. Discuss how online shopping has changed in the business-to-business market using an example.
(For all dropbox assignments, remember to reference at least 2 sources; one must be the textbook plus one from a website, video, or other source. Use quotes for direct material taken and cite even if paraphrasing
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In a single document, answer the following questions:
1.Choose (or make up) a company that sells to consumers. This should not be the company you intend to use for your marketing strategy assignment. Using the example of a target consumer, discuss all steps of the Buyer Decision Process for this firm.
2.Select (or create up) an organization that promotes to other businesses. This should not be the company you intend to use for your marketing strategy assignment. Using an example, discuss how online shopping has evolved in the business-to-business industry.
(Remember to mention at least two sources for all dropbox assignments: one from the textbook and one from a website, video, or other source. Cite and use quotes for direct material taken.
