TASK DESCRIPTION: Individual Case Study (70%)
BACKGROUND / INTRODUCTION
TASKS
The British Broadcasting Corporation (BBC) have over the years experienced intensified competition among other players within the broadcasting industry. The institution has contacted you as a consultant of the Business Environment and have asked you conducted research on the internal and external business environment of the institution and the effects of globalisation on their decision-making processes.
You are required to use relevant theories and models to properly analyse the case study.
These tasks address LOs 1, and 4
LENGTH 2000 words
Please note the following when completing your written assignment:
1. Writing: Written in English in an appropriate business/academic style
2. Focus: Focus only on the tasks set in the assignment.
3. Formatting: Report
4. Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard referencing throughout is also provided.
5. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.
The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in the Harvard style.
MARKING CRITERIA AND STUDENT FEEDBACK – ASSIGNMENT 2
This section details the assessment criteria. The extent to which these are demonstrated by you determines your mark. The marks available for each criterion are shown. Lecturers use a similar format to comment on the achievement of the task(s), including those areas in which you have performed well and areas that would benefit from development/improvement.
Common Assessment Criteria Applied Marks available Marks
Awarded
1. Research-informed Literature
Extent of research and/or own reading, selection of credible sources, application of appropriate referencing conventions.
Providing evidence of the appropriate reading/ references that form the basis of the insights in your essay. 10
2. Knowledge and Understanding of Subject
Extent of knowledge and understanding of concepts and underlying principles associated with the discipline.
Demonstrating familiarity with the selected concepts/ models used in your presentation. 20
3. Analysis
Analysis, Assessment and synthesis; logic, argument and judgement; analytical reflection; organisation of ideas and evidence
Demonstrating conceptual insights into the potential values of the selected academic concepts/ models. 20
4. Practical Application and Deployment
Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems.
Applying your conceptual insights to successfully address the situations faced by your chosen organisation. Making recommendations for future plans and strategies. 30
5. Skills for Professional Practice
Attributes in professional practice: individual and collaborative working; deployment of appropriate media; presentation and organisation.
Quality of the presentation.
Potential effectiveness in terms of getting your messages across to your intended audience. 20
TOTAL 100
Assignment Mark (Assessment marks are subject to ratification at the UoS Assessment Board. These comments and marks are to give feedback on module work and are for guidance only until they are confirmed. ) 72 Hour Late Submission Penalties (tick if appropriate) %
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