Marketing
Question:
How has marketing management changed in the last ten years? What orientation does the organization where you work have? What elements of Walt Disney as a company orientation toward the market led you to decide on its actual orientation? What changes could the organization make to embrace the holistic marketing concept? Explain how you have been involved in all six elements of the consumer behavior model this workshop? Explain how an organization triggers changes in consumer behavior, for example introducing stimuli (coupons and advertising), in the marketplace.
—
To understand the marketing realities of Walt Disney as a company conduct an Opportunity and Threat Analysis for the company in the industry in which it competes. Using critical thinking: List at least five company opportunities List at least five company threats. Identify and recommend at least three growth opportunities Compare and contrast each of these growth opportunities by writing a paragraph for each opportunity. Opportunity and Threat Situational Analysis paper requirements: Length: two lists of five bullet points each and one paragraph for each growth opportunity. Research requirements: five research sources. Sources must be credible and from the last five years.
—
Question:
Using clear, insightful critical thinking, select four of the six macroenvironmental trends: demographic, economic, social cultural, natural, technological, and/or political-legal, and write a paper fully explain how they may affect Walt Disney as a company. Paper requirements: Length: four pages. Research requirements: five research sources. Sources must be credible and from the last five years.
