This Competency Assessment assesses the following outcome(s):
MT450M4-4: Evaluate the Marketing Mix for a product.
GEL-1.02: Demonstrate college-level communication through the composition of original materials in Standard English.
Read the attached AHP company background.
Access the attached CSR database for AHP with tabs of information.
Choose one of the proposed new products for youth or the young adult–adult (i.e., ages 21–99) from the price tab to launch in August. Do some investigation as to the current marketing mix for the product you chose using the price tab information and evaluate the marketing mix as you ascertain it to be for the products.
Checklist:
* Determine the existing marketing mix (i.e., the four P’s) for the youth or young adult–adult (i.e., ages 21–99) version of the product line you chose.
* Evaluate the existing marketing mix. Are each of the 4 P’s what they should be based on the price tab new product information, the company scenario, your reading, and your research online?
* Choose a brand’s product that directly competes with your chosen AHP youth or young adult–adult (i.e., ages 21–99) product. Evaluate how the competition’s product’s 4 P’s compare to your chosen scenario product line.
* Recommend improvements to the current marketing mix of the chosen AHP youth or young adult–adult (i.e., ages 21–99) product explaining your reasoning for each of the four P’s based on the market, competition research, and the price tab details on the CSR database spreadsheet.
* Support your contentions with data provided, your online research, and your readings.
In a minimum 500-word expository essay with additional title and reference pages in APA format and citation style, address the above checklist items and the following requirements.
– Use APA format and citation style and include additional reference and title pages.
– Limit the use of direct quotations; instead, paraphrase and cite the author’s work.
– Use Standard English and demonstrate superior organization; use communication that is highly ordered, logical, and unified.
– Use correct spelling and grammar.
– Reinforce your personal opinions with outside viable references and cite all works using APA citation style.
All competency criteria must be met to earn a B grade and pass this Course Outcome.
A predefined number of mastery criteria must be met to earn an A grade, indicating mastery of
the Course Outcome. See the CLA and Grade Criteria Chart below.
*If work submitted for this Competency Assessment does not meet the minimum
submission requirements, it will be returned without being scored.
MT450M4 Competency Assessment Criteria MET NOT YET
MET
“CATEGORY 1”
Competency
Criteria 1: Determine the existing marketing mix (i.e., the four P’s) for
the youth or young adult–adult (i.e., ages 21-99) version of the
product line you chose.
“CATEGORY 2”
Competency
Criteria 2: Evaluate the existing marketing mix. Explain whether each
of the 4 P’s are what they should be based on the price tab new
product information, the company scenario, your reading, and your
research online.
Mastery
Provides extensive Assessment of the 4 P’s for the current product line
chosen demonstrating research into pricing standards, packaging,
etc.
“CATEGORY 3”
Competency
Criteria 3: Choose a brand’s product that directly competes with your
chosen AHP youth or young adult–adult (i.e., ages 21-99) product.
Evaluate how the competition’s product 4 P’s compare to your
chosen scenario product line.
“CATEGORY 4”
Competency
Criteria 4: Recommend improvements to the current marketing mix of
the chosen AHP youth or, young adult–adult (i.e., ages 21-99)
product explaining your reasoning for each of the four P’s based on
the market, competition research, and the price tab details on the
CSR database spreadsheet.
Total Competency Criteria:
Total Mastery Criteria:
1
CLA and Grade Criteria Chart
CRITERIA CLA
Score Grade Points
Meets all 4 competency criteria and 1 of mastery criteria 5 A 1000
Meets all 4 competency criteria and 0 of mastery criteria 4 B 850
Meets 3 competency criteria 3 Not Yet
Competent* 0
Meets 2 competency criteria 2 Not Yet
Competent* 0
Meets 1 competency criteria 1 Not Yet
Competent* 0
Meets 0 competency criteria 0 Not Yet
Competent* 0
No submission NA Not Yet
Competent* 0
*Not Yet Competent grades convert to an F at term end
2
