IHP 510 Module Six Worksheet Guidelines And Rubric
For this task, you will propose marketing and communication strategies based on the target market and demographics for a department, program, or service of the Missouri Department of Health and Senior Services.
Rubric and Worksheet attached.
This website must be used to complete worksheet: https://health.mo.gov/
Overview: For this task you will propose marketing and communication strategies based on the target market and demographics for a department, program, or service of the Missouri Department of Health and Senior Services. This task will help you as you propose similar marketing and communication strategies for the final project case organization, Bellevue Hospital, in Final Project Milestone Three, due in Module Seven. Prompt: Complete the Module Six Worksheet by addressing the following critical elements:
Target Markets/Demographics: Select three target markets/demographics from the following: ○ low-income Hispanic population ○ low income African American population ○ low income white population ○ low income African American population ○ middle income Asian American ○ middle income Hispanic population ○ affluent white population
Department/Program/Service: Select one department, program, or service from the Missouri Department of Health and Senior Services.
Prioritization: Prioritize your target markets/demographics as Priority One, Priority Two, and Priority Three based on the particular program or initiative you selected.
Marketing Technique: Identify the marketing technique you will use for each priority (use one traditional, one social media, and one other).
Discussion: ○ Briefly discuss the prioritization and the marketing techniques that you chose, justifying your choices. ○ Explain how your communication and marketing strategies align with the department’s/program’s/service’s mission, vision, and values.
Rubric Note: For the follow-up worksheet task in Module Eight, you will complete a basic budget for implementing the marketing strategies you develop in the Module Six Worksheet
Worksheet Guidelines And Rubric For IHP 510 Module Six
For this job, you will propose marketing and communication strategies for a Missouri Department of Health and Senior Services department, program, or service based on the target market and demographics.
Attached is a rubric and a worksheet.
To finish the worksheet, go to this website: https://health.mo.gov/
Overview: For this job, you will propose marketing and communication strategies for a Missouri Department of Health and Senior Services department, program, or service based on the target market and demographics. This activity will aid you in developing marketing and communication strategies for the final project case organization, Bellevue Hospital, in Final Project.
