Assessment Task
Write a situation analysis report based on an organisation’s marketing programs using SWOT, PESTEL and Porter’s Five Force to reach a conclusion of the attractiveness of that market for the organisation. You must use relevant citation and reference to support your analysis.
Organisation that you can choose
You may choose any organisation and marketing program. Your course lecturer and course tutor will Help you to choose an organisation and marketing program during class time if you would like Helpance.
Other details
Due date ll.55pm Friday, Week 7
Word limit 1,500 to 2,000 words
Other requirements Use 12 pt font Double-space your document to allow room for feedback State your name and student number in the document header State the word count in the document header Include a bibliography Comply with the APA referencing style
Submission format PDF file (.pdf) or Word (.doc) only for the written report
Submission method Via the Turnitin dropbox on the Course Hub
Marking criteria See the rubric below
c Task of Assessment
Use SWOT, PESTEL, and Porter’s Five Force to create a situation analysis report based on an organization’s marketing initiatives to determine the market’s attractiveness to the organization. To back up your argument, you must provide appropriate citations and references.
You have the option of choosing an organization.
Any organization and marketing program are available to you. If you need help choosing an organization and marketing program, your course lecturer and tutor will be happy to help you during class time.
Additional information
Week 7’s due date is Friday at ll.55pm.
Word count should be between 1,500 and 2,000 words.
Other prerequisites Use 12 pt font Double-space your document to allow room for feedback State your name and student number in the document header State the word count in
