Learning Assignment
We see example of the theories of learning everyday. This week, write a learning “journal”. Find examples of how businesses cleverly use principles of classical and operant conditioning in an attempt to influence consumers. Some examples might be magazine or newspaper ads that associate a product with a stimulus that produces positive feelings. Letters from polling organization that include an incentive (such as a crisp dollar bill) for completing a questionnaire, “gifts” (such as personalized address labels) from nonprofit charitable organizations seeking donations, or any of a new crop of “personalized” appeals that get our attention because they use cues associated with friendship rather than outright sales pitches (e.g., a handwritten message on a yellow sticky note attached to what appears to be a vacation postcard from a friend).
