Here are some excerpts from an online article from Good Housekeeping, “The 11 Best Brands of Oatmeal You Can Have For Breakfast.”
They don’t call it the most important meal of the day for nothing! We all know that skipping breakfast isn’t a good idea, health-wise. But we also don’t have time to make Mini Ham and Cheese Quinoa Cups every morning. What you can do every morning is heat up some hearty oatmeal. This breakfast classic has been around forever, and for good reason. Whether you’re eating your oatmeal plain, or adding some chopped fruit and a dash of cinnamon, this filling, creamy dish is a great way to start the day.
There are so many benefits that come from eating oatmeal. That’s thanks to all the good stuff found in oatmeal, like the soluble fibers that significantly lower your chances of stroke and heart disease — and also cut cravings by keeping you full. Oatmeal’s beta-glucan keeps your immune system firing on all cylinders, and its B vitamins keep you energized all day long.
The article goes on to list what GH thinks are the top 11 brands. I didn’t read on to get their criteria, but here are the top three.
Nature’s Path Original Instant Oats
Quaker Instant Oatmeal
Straw Propeller Maple Oatmeal
Do a little digging and see what you can find about these companies, their products, the success they’ve had with their products, and any particular characteristics about their products (i.e., things that differentiate them among their competitors) that you think are meaningful. Summarize your findings in three paragraphs.
Now, formulate a qualitative approach for assessing whether the Bear Cubs Foods Company (you are an Operations Manager for Bear Cubs Foods) should develop an oatmeal-based product to compete in this space. Describe your approach, the objectives of it, and how you would proceed to execute it to provide input into this decision.
Hint: Take a look at the “Qualitative Techniques in Forecasting” section in the text (pp. 70-71).
Link to article:
