• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Learning Outcomes:
CLO1.Recognize the basic concepts and terminology used in Strategic Management.
CLO2.Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations
CLO.5.Demonstrate how executive leadership is an important part of strategic management.
Section I. Case study (10 marks)
Read case study N.1 from your textbook entitled: The Recalcitrant Director
at Byte Products, Inc.,and answer the following questions:
1. Describe the”Byte Products, Inc” industry (competitivity, rivals, growth, stakeholders…).2marks
2. Draw the SWOT matrix for”Byte Products, Inc”.2 marks
3. What is the major problem of ”Byte Products, Inc”and what are the main solutions provided to this company in order to improve its competitive advantage? 2 marks
4. Describe the plan suggested by the board of directors to improvethe demand.
2 marks
5. What can you recommend to “Byte Products, Inc” in order to improve the demand for its products and ameliorate its competitive advantage? Justify.2 marks 3. What is “Byte Products, Inc.biggest “‘s problem, and what are the main things that can be done to help this company become more competitive? 2 marks
4. Tell us about the plan that the board of directors came up with to increase demand.
2 marks
5. What can you suggest to “Byte Products, Inc.” to make more people want to buy their products and improve their competitive edge? Justify.2 mark
Section II.Discussion questions (5 marks)
1. Issocial responsibility a driverofa corporate competitive advantage? How? Justify your answerusing examples from Saudi Market.3 marks
2. Briefly describe a successful story of a strategic alliancebetween two companies from thereal (national or international) market.2 marks
Note.To improve your answers, you are requested to use at least 5 recent scientific references.
