Consumer Behaviour
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Assignment Sheet
Unit Name Consumer Behaviour
Unit Code MKW2402
Unit Teacher Name Dr. Ghazala Khan/ Ms Leong Sun May / Mr
Julian
Assignment Name Mind Maps
Assignment Number/Reference 1
AssignmentTutorOnline
Learning Outcomes
This assignment assesses the following learning outcomes:
Learning Outcome Number Learning Outcome Description
1 Identify and explain the importance of
consumer behaviour theories and concepts
for organisations.
Weighting
This assignment is worth 10% of your overall grade for this unit. Please see the assignment
rubric for the weightings of each assessment criterion.
Requirements
This assignment has the following requirements:
Assignment Type Individual
Response Format Mind Maps
Response Specifications This assessment task will include mind maps, key take
aways and a reflective essay.
Due Date 28 April 2022
Submission Process Final submission via Moodle.
Notes: See below
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Assignment Instructions
A mind map is a learning tool that allows users to create and share visual representations of
things like lectures, notes, and research. Mind maps help students grasp the meaning of a
subject matter and understand the complex materials. Because a mind map is personal, as in
each person involved in the creation of a mind map understand what they are doing, students
integrate themselves with the subject matter and therefore understand and retain information
better.
1- As part of this exercise, you are required to develop mind maps for topics beginning
week 3 to 7 (5 in all). For you to develop your mind-map it is important that you
listen to the lecture video and go through your lecture slides. Additional research on
the topic is always beneficial.
2- Each mind map will be based on the corresponding week’s lecture/topic. For example,
week 3 mind map will be based on the topic Motivation & Personality.
3- Once you have drawn the mind map, write a minimum of THREE key take aways
from that topic. Key Takeaways must focus on implications for marketers.
4- The mind map may be hand drawn or you may use free templates available online.
Use lines, arrows, speech bubbles, branches and different colours as ways of showing
the connection between the central theme or main idea. Do consider using colours.
5- There is NO right or wrong answer. The journey is your own. Every mind map is
going to look different.
6- Final submission: a) Select 2 of your favourite mind maps
b) Compile the 2 mind maps and the key take aways.
c) Write a short essay reflecting your learning journey of about 200
words (+/- 10%).
d) Convert into pdf and submit via Moodle.
Note* Each week you will work on your mind maps for about 10-12 minutes during the
tutorials. Your tutor may ask you to share or discuss your mind map with the class.
Useful Links
Mind Mapping Basics – SimpleMind
http://tutorials.istudy.psu.edu/conceptmaps/
24 Free Mind Map Templates & Examples (Word,PowerPoint,PSD)
Videos on Mind Mapping
https://www.youtube.com/watch?v=_PUxv3BAFM8
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MKW2402
Student Name:
Student ID:
Tutorial:
Tutor’s name:
Marking Rubric- Mind Maps
Criteria
Preparation and presentation (40%)
1- Did the student submit the required
number of mind maps?
2- Did the student put in the required
effort in the mind maps?
3- Were the mind maps aesthetically
presented?
4- Did each mind map include the
minimum number of sub
themes/topics (3-4)
Note* Each mind map will be
allocated 2 marks, this section is
worth 4 marks out of 10. 1-8 9-16 17-24 25-32 33-40
Takeaways and Insights (20%)
1- Were the mind maps accompanied
by key takeaways?
2- Were the takeaways addressing
marketing implications?
3- Were there adequate takeaways (3
per mind map)? 1-4 5-8 9-12 13-16 17-20
Reflection (20%)
1- Depth of reflections- did the
student reflect on personalisation of
theories and concepts presented in
the mind maps.
2- Did the student provide any
examples of his/her learning?
3- Has the student used language that
is precise and engaging with the
audience? 1-4 5-8 9
