Personality Judgment and Decision
Making
Personality Judgment and Decision Making
The potential relationship between spicy taste and risk seeking
Xue Wang∗ Liuna Geng† Jiawen Qin∗ Sixie Yao∗
Abstract
We conducted three studies to examine the relationship between
spicy tastes and risk seeking. In Study 1, results from a personality
judgment task indicated that people were more inclined to
attribute a higher level of risk seeking to individuals who enjoy
spicy foods. The second study examined whether people who like
spicy foods are actually more risk seeking. In fact, people who
reported a preference for spicy tastes scored higher on risk taking,
as assessed via the Domain-Specific Risk-Taking
Scale (Chinese version). Finally, Study 3 employed an
experimental design to manipulate risk-seeking tendencies by
having participants experience spicy food tastes in the lab.
Momentarily savoring spicy foods increased participants’ risk
taking in the Iowa Gambling Task. The present findings suggest
that preferences for spicy tastes could relate to risk-seeking
tendencies and subsequent risk-seeking behaviors.
Keywords: spicy taste, risk seeking, personality.
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