Assignment: Firms that use good ethical
practices
Assignment: Firms that use good ethical practices
We’ve all heard the cliché that “nice guys finish last.” Is this true in
marketing? Do firms that use good ethical practices have an
advantage or disadvantage? Do you think consumers will pay a
few cents more for non-polluting soap or environmentally friendly
food products? Even popular movies have raised this question. In
the film, “Heaven Can Wait,” Warren Beatty plays Joe Pendleton, a
former NFL quarterback who came back to life as a CEO after a
fatal accident. Joe tells his executives that he wants his company
to be the “good guy tuna company.” Joe believed his customers
would pay a little more to not kill dolphins. This sounds good in
the movies, but is it true in real life? How about for you and your
family?
Now, select a company that you believe has exceptionally good,
or bad, ethical practices. Begin by describing the actions or
activities that you believe demonstrate why you selected them.
Be very specific so that we are clear on why the firm does, or does
not, demonstrate good corporate social responsibility. In your
discussion, include if you believe they are at an advantage or
disadvantage due to these activities, and why. You should also
select at least one of Saint Leo core values and describe why the
firm either does, or does not, demonstrate that value.
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