ASSESSMENT 1 BRIEF
Topic Code and Title SHM608 Strategic Hotel Management
Assessment Strategic Briefing Paper
Particular person/Group Particular person
Size 1,500 phrases (+/- 10%)
Studying Outcomes The Topic Studying Outcomes demonstrated by profitable completion of the duty under embody:
a. Perceive and apply analytical instruments for technique formulation acceptable to a lodge.
b. Put together, apply and monitor a strategic marketing strategy for a lodge.
c. Generate, implement and justify enterprise and advertising and marketing methods appropriate for brand spanking new or persevering with inns.
d. Consider and justify assets, capabilities, competencies and aggressive benefit for brand spanking new or persevering with inns.
e. Analyse the managerial duties related to creating and executing organisational methods.
f. Work successfully in groups and take part in strategic administration decision-making regarding the operations of a lodge.
Submission Due by 11:55pm AEST/AEDT Monday, Week 5.
Weighting 40%
Complete Marks 100 marks
Assessment 1 – Strategic Briefing Paper (Particular person) Process Abstract
On this Assessment, you will have to create a one-year strategic plan to your ‘HOTS’ lodge. Inside this, you need to embody the next: Conduct a crucial Assessment of the micro and macro surroundings that the lodge was in when your group took over administration. Argue how your meant overarching technique will translate into strategic path for the three ranges of administration. Inside this, you need to additionally reveal how it will inform your strategic path (mission and imaginative and prescient, CSR, Ethics and Goals and Objectives). And lastly, present sensible examples within the completely different HOTS Determination Classes as to how your overarching technique shall be utilized inside the first 12 months.
It’s essential to make the most of a minimum of three (three) theoretical fashions to both critically analyse the lodge surroundings or to provide strategic suggestions for the lodge. Please Help every of your suggestions with justifications.
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Put together a 1,500-word temporary primarily based on the environmental Assessment and your really useful technique/s for the primary 12 months. It’s essential to reveal sturdy crucial arguments, justified by means of a minimum of three key strategic administration theories, as talked about above. Focus on and critically consider the practicality of your over-arching technique (imaginative and prescient, mission, and so on.). These should be cohesive together with your environmental Assessment. Make sensible suggestions in relation to all the choice classes from the HOTS simulation (e.g., Charges, Rev. Mgt., F&B, and so on.).
The temporary should be introduced in a Enterprise Report construction and to an ordinary that will be utilized in a real-world surroundings. You’re to imagine this briefing paper applies to your HOTS lodge.
Format
• Phrase Depend: 1,500 phrases (exceeding 10% over it will lead to a discount of a grade, e.g., a credit score will change into a cross)
• Fashion: Enterprise Report
• Check with the Assessment Construction Fashion Information for additional format necessities.
Referencing
It’s important that you simply use acceptable APA model for citing and referencing analysis. Please see extra data on referencing right here within the Tutorial Writing Information discovered through the Tutorial Abilities web site.
Submission Directions
1. Please submit your report within the format as prescribed above in Phrase doc to: Blackboard SHM608 folder ‘Particular person Assessment’ by 11:55pm on the Monday of Week 5.
2. Your task should embody a minimal of twelve (12) scholarly references.
Tutorial Integrity
All college students are liable for guaranteeing that every one work submitted is their very own and is appropriately referenced and academically written in accordance the Tutorial Writing Information. College students additionally have to have learn and concentrate on Torrens College Australia Tutorial Integrity Coverage and Process and subsequent penalties for tutorial misconduct. These are viewable on-line.
College students additionally should make a copy of all submitted materials and any Assessment drafts.
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Assessment Rubric
Assessment Attributes Fail
(But to realize minimal normal) Zero-49% Go
(Practical)
50-64% Credit score
(Proficient) 65-74% Distinction
(Superior)
75-84% Excessive Distinction
(Distinctive)
85-100%
Use of literature/proof of studying
• 20% weighting • Both no proof of literature being consulted or irrelevant to the task set. • Literature is introduced uncritically, in a purely descriptive manner and signifies limitations of understanding. • Clear proof and software of readings related to the topic; makes use of indicative texts recognized. • Capable of critically appraise the literature and concept gained from quite a lot of sources, creating personal concepts within the course of. • Has developed and justified utilizing personal concepts primarily based on a variety of sources which have been completely analysed, utilized and mentioned.
Data of concept
• 20% weighting • Inaccurate or inappropriate alternative of concept. • Choice of concept is suitable, however some facets have been missed or misconstrued. • Most key theories are included within the work in an acceptable simple method. • Insightful and acceptable number of concept in key areas. • Project demonstrates integration and innovation within the choice and dealing with of concept.
Assessment
• 20% weighting • Fails to analyse data. • Can analyse a restricted vary of data with steering utilizing classification / ideas. • Can analyse with steering utilizing given classification / ideas. • Can analyse a spread of data with minimal steering, can apply main theories and evaluate different strategies/strategies for acquiring knowledge. • Can analyse new and/or summary knowledge and conditions with out steering utilizing a variety of strategies acceptable to the subject.
Conclusions
• 20% weighting • Unsubstantiated/invalid conclusions primarily based on anecdote and generalisation solely, or no conclusions in any respect • Restricted proof of findings and conclusions supported by concept/literature. • Proof of findings and conclusions grounded in concept/literature. • Good improvement proven in abstract of arguments primarily based in concept/literature. • Analytical and clear conclusions well-grounded in concept and literature displaying improvement of recent ideas.
Presentation and Referencing
• 20% weighting • Unsatisfactory degree of presentation high quality.
• None or virtually no photographs, diagrams and so on.
• Incompetent degree of understanding of related software program.
• No proof of any important thought for presentation.
• Incorrect citing.
• No and/or very poor reference checklist. • Presentation high quality to a minimal degree.
• Considerably cheap degree of graphic use: only a few photographs, diagrams and so on. nonetheless no context.
• Little or no proof of an thought for the presentation.
• Considerably cheap understanding of the related software program.
• Incorrect citing.
• Poor reference checklist. • Presentation high quality to a reliable degree.
• Affordable degree of graphic use, some photographs, diagrams, drawings and so on.
• Affordable proof of an thought for presentation.
• Affordable understanding of the related software program.
• Applicable citing and reference checklist. • Very efficient presentation high quality.
• Good use of graphics.
• Good degree of understanding of the related software program.
• Good citing and reference checklist. • Number of sources • Glorious use of graphics (photographs, diagrams, instruments and so on.)
• Superior understanding of the related software program.
• Extraordinarily artistic presentation concepts properly resolved and carried out.
• Glorious citing and reference checklist.
• Huge number of high quality sources.
Mark vary out of 100 Zero- 49.5 50 – 64 65 -74 75-84 85+
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The next Topic Studying Outcomes are addressed on this Assessment
SLO a) Perceive and apply analytical instruments for technique formulation acceptable to a lodge.
SLO b) Put together, apply and monitor a strategic marketing strategy for a lodge.
SLO c) Generate, implement and justify enterprise and advertising and marketing methods appropriate for brand spanking new or persevering with inns.
SLO d) Consider and justify assets, capabilities, competencies and aggressive benefit for brand spanking new or persevering with inns.
SLO e) Analyse the managerial duties related to creating and executing organisational methods.
SLO f) Work successfully in groups and take part in strategic administration decision-making regarding the operations of a lodge.
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ASSESSMENT 1 BRIEF SHM608 Strategic Hotel Management Topic Code and Title
Strategic Assessment Briefing Paper
People and Teams
1.500 phrases (plus or minus 10%)
Studying Goals The Subject Profitable completion of the duty under demonstrates the next studying outcomes:
a. Perceive and apply hotel-specific analytical methodologies for technique formulation.
b. Create, implement, and monitor a lodge strategic enterprise technique.
c. Develop, implement, and justify enterprise and advertising and marketing plans for brand spanking new or present inns.
d. Assess and justify new or persevering with lodge assets, abilities, competencies, and aggressive benefit.
b. Look at the managerial duties concerned in creating and implementing organizational methods.
f. Work properly in groups and have interaction in strategic administration decision-making associated to lodge operations.
Submissions are due by 11:55 p.m. AEST/AEDT
