Briefly explain the nature of the basic promotion methods available to a marketing manager and the strengths and limitations of each. Briefly discuss the key steps in the personal selling process utilizing an example product or service of your choosing Please provide answer with Breadth refers to the “number” of chapter and lecture concepts applied; Depth refers to the degree of provided “detailed” analyses; Application/Synthesis refers to the chapter and lecture concepts and higher order thinking “applied” to the answer of the questions.
There are several basic promotion methods available to a marketing manager, including advertising, personal selling, sales promotion, public relations, and direct marketing.
Advertising involves the use of paid media, such as television, radio, print, or online ads, to reach a large audience and communicate information about a product or service. The main strength of advertising is its ability to reach a wide audience, but it can be expensive and may not be as effective at generating immediate sales as other promotion methods.
Personal selling involves face-to-face or over-the-phone interactions with potential customers, in which a salesperson presents and promotes a product or service. The main strength of personal selling is that it allows for a more personalized and interactive approach, which can be effective at convincing potential customers to make a purchase. However, personal selling can be time-consuming and may not be as effective at reaching a large audience as advertising.
Sales promotion refers to short-term marketing techniques that are designed to increase consumer demand or stimulate immediate sales. These techniques can include discounts, coupons, sweepstakes, or free samples. The main strength of sales promotion is that it can be effective at generating immediate sales, but it may not be as effective at building long-term brand loyalty as other promotion methods.
Public relations involves building and maintaining relationships with various stakeholders, such as customers, media, and the general public, in order to create a positive image for a company or product. The main strength of public relations is that it can be a cost-effective way to build a positive image for a company, but it can be difficult to measure the effectiveness of public relations efforts.
Direct marketing involves communicating directly with potential customers through channels such as direct mail, email, or telemarketing, with the goal of generating a direct response or sale. The main strength of direct marketing is that it allows for a targeted approach, as marketers can segment their audience and tailor their messaging to specific groups. However, direct marketing can be expensive and may not be as effective at building long-term relationships with customers as other promotion methods.
