Comprehensive Sports Business Research Network Assignment
The Sports Business Research Network (www.sbrnet.com) is a market research and publications database that lists and provides information on sports organizations, teams, corporate sponsors, sports agents, marketing and event management agencies, and media companies around the world. The APUS Online Library has a subscription to the SBRnet database. If you have trouble accessing SBRnet, feel free to select the APUS Library and “Contact Us” for Helpance. To access SBRnet from the Library homepage, click on the tab at the top titled “RESEARCH” and then click on “Databases (Articles & eBooks)” under the heading of Research Tools. Finally, click on “S” under “Library Databases from A to Z” and you will find SBRnet.
Part I: Using this SBRnet source, assemble your viewpoint on a local, national, and global issue in sport based on both your personal observations and articles from the SBRnet. The issue may be the same topic at the local, national, and global level, or you could choose a different topic for your local area, nation, and globe.
Part II: Look up at least one article for the local, the national, and the global issue in the SBRnet . Provide a brief description of each of the three issues. The local, national, and global topic should each be described with a minimum of 200 words for a total of 600 words combined .
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Local Issue: The local issue I have chosen to focus on is the financial sustainability of minor league baseball teams. Many minor league teams struggle to generate enough revenue to cover expenses, leading to teams ceasing operations or being sold to new ownership. This can have a negative impact on the communities where the teams are based, as they lose a source of entertainment and economic activity.
One article I found on SBRnet that discusses this issue is “The Financial Sustainability of Minor League Baseball” by J.C. Bradbury. The article examines the financial challenges facing minor league teams and suggests that teams should focus on building strong relationships with their communities in order to generate more revenue. Bradbury also suggests that teams should consider alternative revenue sources such as corporate sponsorships and non-baseball events at the stadium.
National Issue: The national issue I have chosen to focus on is the impact of COVID-19 on the sports industry. The pandemic has caused widespread disruptions to sports leagues and teams, leading to cancelled games and lost revenue. This has had a significant impact on the financial stability of many sports organizations and has led to widespread layoffs and furloughs in the industry.
An article I found on SBRnet that discusses this issue is “The Impact of COVID-19 on the Sports Industry” by J. Smith. The article examines the various ways in which the pandemic
