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this publication could also be reproduced, shared (together with in personal social media teams), saved in a retrieval system or transmitted in any type or means, together with with out limitation
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supplies please see the Arden Pupil Phrases and Situations.
COM6004
e-Commerce Programs
Case Examine Task
Date for Submission: Please seek advice from the timetable on ilearn
(The submission portal on ilearn will shut at 14.00 UK time on the
date of submission)
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this publication could also be reproduced, shared (together with in personal social media teams), saved in a retrieval system or transmitted in any type or means, together with with out limitation
digital, mechanical, photocopying, recording or in any other case, with out the prior written consent of Arden University. To seek out out extra in regards to the use and distribution of programme
supplies please see the Arden Pupil Phrases and Situations.
Task Transient
As half of the formal Assessment for the programme, you’re required to submit an
e-Commerce Programs task. Please seek advice from your Pupil Handbook for full particulars of
the programme Assessment scheme and normal data on making ready and submitting
assignments.
Studying Outcomes:
After finishing the module, you need to be capable to:
1. Consider the advantages of e-commerce in enterprise or organisational contexts.
2. Examine and analyse how numerous on-line media channels can be utilized to focus on
e-Commerce prospects as half of a advertising technique.
three. Apply established e-commerce usability rules in proposing an e-Commerce
resolution that meets acknowledged necessities.
four. Critically assess authorized, safety and technical points in relation to a proposed
e-Commerce resolution.
Graduate attributes
5. Talk successfully each, verbally and in writing, utilizing a spread of media extensively
utilized in related skilled context. Be IT, digitally and data literate.
Steerage
Your task ought to embrace: a title web page containing your scholar quantity, the module
title, the submission deadline and the precise phrase depend of your submitted doc; the
appendices if related; and a reference record in Arden University (AU) Harvard format. You
ought to tackle all the weather of the task activity listed under. Please notice that tutors
will use the Assessment standards set out under in assessing your work.
You should not embrace your title in your submission as a result of Arden University operates
nameless marking, which implies that markers shouldn’t be conscious of the identification of the
scholar. Nonetheless, please don’t forget to incorporate your STU quantity.
Most phrase depend: four,000 phrases
Please seek advice from the total phrase depend coverage which might be discovered within the Pupil Insurance policies part right here:
Arden University | Regulatory Framework
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Arden University © reserves all rights of copyright and all other intellectual property rights within the studying supplies and this publication. No half of any of the training supplies or
this publication could also be reproduced, shared (together with in personal social media teams), saved in a retrieval system or transmitted in any type or means, together with with out limitation
digital, mechanical, photocopying, recording or in any other case, with out the prior written consent of Arden University. To seek out out extra in regards to the use and distribution of programme
supplies please see the Arden Pupil Phrases and Situations.
Please notice the next:
College students are required to point the precise phrase depend on the title web page of the Assessment.
The phrase depend consists of every thing in the principle physique of the Assessment (together with in textual content
citations and references). The phrase depend excludes numerical knowledge in tables, figures,
diagrams, footnotes, reference record and appendices. ALL other printed phrases ARE
included within the phrase depend.
Please notice that exceeding the phrase depend by over 10% will end in a 10-percentage level
deduction.
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this publication could also be reproduced, shared (together with in personal social media teams), saved in a retrieval system or transmitted in any type or means, together with with out limitation
digital, mechanical, photocopying, recording or in any other case, with out the prior written consent of Arden University. To seek out out extra in regards to the use and distribution of programme
supplies please see the Arden Pupil Phrases and Situations.
Task Process
State of affairs
You’re a know-how entrepreneur who desires to arrange an e-commerce web site. The selection
of merchandise is as much as you however they have to be bodily merchandise i.e. gadgets which are dispatched
via the put up. Which means your web site can’t provide digital items resembling digital
music or downloadable video games however you’ll be able to promote these as bodily media e.g. cd, video games
cartridges.
Suggest an e-commerce implementation that discusses the next:
• The authorized, safety and technical points that have to be resolved so as so that you can
conduct e-commerce operations. What do you plan to implement and why?
(1200 phrases)
(30 marks)
(LO4, LO5)
• The supposed viewers in your e-commerce merchandise and how the e-commerce
implementation intends to make use of numerous media channels and applied sciences to
talk with the supposed viewers and keep an ongoing relationship.
(800 phrases)
(20 marks)
(LO2, LO5)
• The advantages of adopting an e-commerce method versus a conventional ‘bricks
and mortar’ retailer.
(800 phrases)
(20 marks)
(LO1, LO5)
• To be able to tackle usability points round your eventual implementation, develop a
paper prototype (a extensively used technique within the user-centered design course of) of your
proposed web site i.e. create mockups of numerous elements of your web site on paper. Embrace
pictures of your mockups in your submission, explaining how the literature on usability
has knowledgeable your designs. Check these designs utilizing established usability testing
strategies and focus on adjustments you’ve made consequently of these assessments.
(1200 phrases)
(30 marks)
(LO3, LO5)
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this publication could also be reproduced, shared (together with in personal social media teams), saved in a retrieval system or transmitted in any type or means, together with with out limitation
digital, mechanical, photocopying, recording or in any other case, with out the prior written consent of Arden University. To seek out out extra in regards to the use and distribution of programme
supplies please see the Arden Pupil Phrases and Situations.
Your proposal have to be underpinned by related literature, i.e. peer reviewed analysis that
examines the problems and proposes actions underpinned by related and legitimate analysis.
Information articles, blogs, normal web sites and so forth will not be thought-about peer reviewed. It is best to
think about the foreign money of these sources i.e. how previous are they and to what extent do they
replicate present considering and analysis?
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Arden University © reserves all rights of copyright and all other intellectual property rights within the studying supplies and this publication. No half of any of the training supplies or
this publication could also be reproduced, shared (together with in personal social media teams), saved in a retrieval system or transmitted in any type or means, together with with out limitation
digital, mechanical, photocopying, recording or in any other case, with out the prior written consent of Arden University. To seek out out extra in regards to the use and distribution of programme
supplies please see the Arden Pupil Phrases and Situations.
Formative Suggestions
You may have the chance to submit elements of your work at designated phases of the module to
obtain formative suggestions.
The suggestions is designed that will help you develop areas of your work and it helps you develop
your expertise as an unbiased learner.
In case you are a distance studying scholar, you need to submit your work, by e-mail, to your tutor, no
later than 2 weeks earlier than the precise submission deadline. In case you are a blended studying scholar,
your tutor will provide you with a deadline for formative suggestions and additional particulars.
Formative suggestions won’t be given to work submitted after the above date or the date specified
by your tutor – if a blended studying scholar.
Referencing Steerage
You MUST underpin your Assessment and analysis of the important thing points with applicable and
extensive ranging tutorial analysis and guarantee that is referenced utilizing the AU Harvard
system(s).
Comply with this hyperlink to seek out the referencing guides in your topic: Arden Library
Submission Steerage
Assignments submitted late won’t be accepted and will probably be marked as a zero% fail.
Your Assessment needs to be submitted as a single Phrase (MS Phrase) or PDF file. For extra
data please see the “Submitting an Task – Information” doc out there on the
A-Z key data on iLearn.
You should be certain that the submitted task is all your personal work and that all sources
used are appropriately attributed. Penalties apply to assignments which present proof of
tutorial unfair observe. (See the Pupil Handbook which is out there on the A-Z key
data on iLearn.)
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Arden University © reserves all rights of copyright and all other intellectual property rights within the studying supplies and this publication. No half of any of the training supplies or this publication could also be reproduced, shared (together with in personal social media teams), saved in
a retrieval system or transmitted in any type or means, together with with out limitation digital, mechanical, photocopying, recording or in any other case, with out the prior written consent of Arden University. To seek out out extra in regards to the use and distribution of programme supplies
please see the Arden Pupil Phrases and Situations.
Detailed marking standards
Mark
Bands
Dialogue of authorized, technical and safety
points and proposed implementation.
The supposed viewers in your ecommerce merchandise and how the
e-commerce implementation
intends to make use of numerous media
channels and applied sciences to
talk with the supposed
viewers and keep an
ongoing relationship
The advantages of adopting an ecommerce method versus a
conventional ‘bricks and mortar’ retailer.
Mockups of the proposed implementation, explaining
how the literature on usability has knowledgeable the
designs. Dialogue of outcomes of usability testing.
30 marks 20 marks 20 marks 30 marks
80%+ An exemplary examination of the authorized,
technical and safety points which
demonstrates a degree of criticality and unique
thought extends past the discussions
introduced in periods. The use of literature
demonstrates an impressive understanding of
relevance within the context of the dialogue. The
presentation is exemplary.
An exemplary examination of the
supposed viewers and the use of
media channels and related
applied sciences. There’s a degree of
criticality and unique thought that
extends past that mentioned in
periods. The dialogue is
underpinned by an impressive ese
of related literature and the author
presents a compelling argument for
the proposed method which is
articulated exceptionally clearly.
An exemplary comparability of ecommerce and bricks and mortar shops
which demonstrates a degree of criticality
and unique thought extends past the
discussions introduced in periods. The
use of literature demonstrates an
excellent understanding of relevance
within the context of the dialogue. An
exemplary presentation.
An exemplary presentation of mockups which are justified
utilizing a extremely related literature base and coupled with the
dialogue of usability testing demonstrates a degree of
criticality, synthesis and unique thought that’s on the degree
of professionalism proven by practitioners within the subject.
70-79% A wonderful and extensive ranging dialogue of
authorized, technical and safety facets. You
reveal a superb degree of essential
Assessment of related literature that informs your
proposals and results in unique considering as
against reproducing the literature.
Wonderful presentation which is free from
errors.
A wonderful examination of the
supposed viewers and the use of
media channels and related
applied sciences. A excessive degree of
criticality and unique thought that
underpins the writing. A wonderful
use of related literature. An
wonderful presentation which is free
from errors.
A wonderful comparability of e-commerce
and bricks and mortar shops. You
current a superb essential Assessment of
related literature that informs your
comparability. A wonderful presentation
which is free from errors.
A wonderful presentation of mockups which are justified
utilizing a large ranging and extremely related literature base
and, alongside the dialogue of usability testing,
demonstrates a superb degree of criticality, synthesis and
unique thought.
60-69% An excellent dialogue of related authorized,
technical and safety facets with a excessive
degree of dialogue of how they are going to be dealt
with within the proposed implementation. There may be
an excellent degree of essential Assessment however there
is scope for extra. A large ranging use of
related literature, although there are some
An excellent dialogue of the
supposed viewers and the use of
media channels and related
applied sciences. There’s a superb
degree of criticality and unique thought
although there may be maybe scope for
extra. The dialogue is underpinned
An excellent comparability of e-commerce
and bricks and mortar shops. There’s a
superb degree use of related literature
to tell your comparability, although there
is scope for additional depth. An excellent
presentation which is generally free from
errors.
An excellent presentation of mockups which are justified
utilizing a large ranging related literature base and,
alongside the dialogue of usability testing demonstrates
an excellent degree of criticality and synthesis although there
could also be scope for additional growth.
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a retrieval system or transmitted in any type or means, together with with out limitation digital, mechanical, photocopying, recording or in any other case, with out the prior written consent of Arden University. To seek out out extra in regards to the use and distribution of programme supplies
please see the Arden Pupil Phrases and Situations.
minor points. An excellent presentation, which
is obvious and largely free from errors.
by a large ranging information base,
although there are some points and
there’s a superb presentation.
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a retrieval system or transmitted in any type or means, together with with out limitation digital, mechanical, photocopying, recording or in any other case, with out the prior written consent of Arden University. To seek out out extra in regards to the use and distribution of programme supplies
please see the Arden Pupil Phrases and Situations.
50-59% A passable try to debate authorized,
technical and safety points and some
dialogue of how the proposed
implementation will cope with them.
There are facets that lack readability, or
may have been developed in additional
depth. use of related and legitimate
literature appropriately referenced, with
some scope for extra depth and a great
presentation although there are some
points that have to be addressed.
A passable dialogue of the supposed
viewers and the use of media channels
and related applied sciences While there
is a few proof of criticality this might be
introduced in additional depth and there are
facets which are descriptive. The
dialogue is underpinned by a spread of
related literature although there are points
with validity and relevance in some instances.
A passable presentation however there are
points in phrases of errors and readability.
A passable comparability of ecommerce and bricks and mortar shops
which highlights a quantity of related
facets. There’s a good degree use of
related literature to tell your
comparability, although not on the depth
related to increased bands. A
passable presentation with some
points.
A passable presentation of mockups which are
justified utilizing a largely related literature base
although there are points with relevance and
validity. The dialogue of usability testing
demonstrates a passable of criticality and
synthesis although there are facets which are
beneath detailed.
40-49% Some related points are highlighted in
phrases of authorized, technical and safety
facets and there may be some try to
focus on how they are going to be handled however
there’s a lack of depth and relevance in
a quantity of areas. Some inclusion of
related sources with scope for extra
and a fundamental presentation which wants
additional growth.
There may be some dialogue of the supposed
viewers and the use of media channels
and related applied sciences however there may be
scope for way more. A restricted proof
of criticality with the writing being largely
descriptive. The dialogue is underpinned
by some related literature however there are
important points with validity and
relevance. A fundamental presentation with a
quantity of points in phrases and/or errors.
A fundamental comparability of e-commerce and
bricks and mortar shops which highlights
a quantity of related facets however there
are a quantity of omissions or errors.
There may be an try to make use of literature to
inform your comparability, however there are a
quantity of points with relevance and
validity. A fundamental presentation with a
quantity of points.
A fundamental presentation of mockups which are
justified utilizing a considerably related literature
base although there are a selection of points with
relevance and validity and /or omissions. The
dialogue of usability testing demonstrates a
fundamental degree of criticality and synthesis with a
tendency to be descriptive.
30-39% There may be some dialogue of related
authorized, technical and safety facets and
how they are going to be handled, however there are
important omissions or a major lack
of depth of content material and dialogue.
There are important points with
presentation of the doc and a
restricted use of legitimate references.
There may be some dialogue of the supposed
viewers and the use of media channels
and related applied sciences however there may be
scope for way more depth. A restricted
proof of criticality with the writing being
largely descriptive. The dialogue is
underpinned by some related literature
however there are important points with validity
and relevance. A fundamental presentation with a
quantity of points in phrases and/or errors.
A restricted comparability of e-commerce
and bricks and mortar shops which
presents some related facets however
there are a big quantity of omissions or
errors. There’s a restricted try to make use of
literature to tell your comparability. A
restricted presentation with a major
quantity of points.
A restricted presentation of mockups that aren’t
effectively justified, the literature base lacks relevance
and validity. The dialogue of usability testing
exhibits restricted criticality and understanding and
there may be little depth.
29% and
under
There may be inadequate content material or absence
of required content material in phrases of
discussing authorized, technical and safety
points and how they are going to be handled.
Poor presentation and no use of legitimate
references.
A really restricted or absent dialogue of the
supposed viewers and the use of media
channels and related applied sciences.
There isn’t a criticality evident. The
dialogue is just not underpinned by related
literature A poor presentation with a
quantity of points in phrases and/or errors.
A really restricted or absent comparability of
e-commerce and bricks and mortars
shops which exhibits little understanding.
Related and legitimate sources are absent
or their use is so restricted that it
undermines the credibility of the writing.
A poor presentation that impacts
considerably on readability and readability.
Inadequate or flawed presentation of mockups
and little or no or no justification utilizing related
and legitimate literature. Absent or very restricted
dialogue of usability testing.
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a retrieval system or transmitted in any type or means, together with with out limitation digital, mechanical, photocopying, recording or in any other case, with out the prior written consent of Arden University. To seek out out extra in regards to the use and distribution of programme supplies
please see the Arden Pupil Phrases and Situations.
Marks
awarded
Assessment Standards (Studying aims coated – all)
Degree 6 research represents the coed’s growing autonomy and independence in relation to their information, understanding and expertise. At Degree 6, college students are anticipated
to reveal downside fixing expertise in each sensible and theoretical contexts. This needs to be supported by an understanding of applicable idea, creativity in
expression and thought primarily based on unbiased however knowledgeable judgments. College students ought to reveal the flexibility to hunt out, invoke, analyse and consider competing
theories and claims to information and work in a critically constructive method. Work at this degree is articulate, coherent and expert.
Grade Mark
Bands Generic Assessment Standards
First
(1)
80%+ An distinctive information base exploring and analysing the self-discipline, its idea and any related moral issues. The work demonstrates extraordinary
independence of thought and originality. There may be distinctive administration of studying assets and a excessive diploma of autonomy is demonstrated which matches
above and past the transient. The work demonstrates intellectual originality and creativity. Writing is exceptionally effectively structured and precisely referenced
all through. The place applicable, excellent skilled expertise are demonstrated. The work is unique and with some further effort might be thought-about for
inside publication.
70-79% A wonderful data base inside which the self-discipline is explored and analysed. There may be appreciable originality within the method and the work demonstrates
confidence and autonomy and extends to think about moral points. Studying assets have been managed with distinctive confidence and the work exceeds the
Assessment transient. Writing is exceptionally effectively structured and precisely referenced all through. The place applicable, a superb degree of skilled expertise are
demonstrated and the work demonstrates a excessive degree of intellectual and tutorial expertise.
Higher
second
(2:1)
60-69% An excellent information base which explores and analyses the self-discipline, its idea and any related moral points. There may be proof of some originality and
independence of thought. An excellent vary of studying assets underpin the work and there may be clear proof of self-directed analysis. The work demonstrates
the flexibility to analyse the topic and apply idea with good tutorial and intellectual expertise. Tutorial writing expertise are good, expression is correct total and
the work is constantly referenced all through.
Decrease
second
(2:2)
50-59% A passable understanding of the self-discipline which helps some Assessment, analysis and problem-solving inside the self-discipline. There could also be reference to some
of the moral issues. The work exhibits a sound degree of competence in managing fundamental sources and supplies. Tutorial writing expertise are good and
correct total and the work is deliberate and structured with some thought. Skilled expertise are passable (the place applicable). The work could lack originality
however tutorial and intellectual expertise are transferring into the essential area. The work is referenced all through.
Third
(three)
40-49% Primary degree of efficiency wherein there are some omissions within the understanding of the topic, its underpinning idea and moral issues. There may be little
proof of unbiased thought and the work exhibits a fundamental use of sources and supplies. Tutorial and intellectual expertise are restricted. The work could lack
construction total. There are some difficulties in growing skilled expertise (the place applicable). There may be an try to reference the work.
Marginal
Fail
30-39% A restricted piece of work wherein there are clear gaps in understanding the topic, its underpinning idea and moral issues. The work exhibits a restricted
use of sources and supplies. Tutorial and intellectual expertise are weak and there are errors in expression and the work could lack construction total. There are
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a retrieval system or transmitted in any type or means, together with with out limitation digital, mechanical, photocopying, recording or in any other case, with out the prior written consent of Arden University. To seek out out extra in regards to the use and distribution of programme supplies
please see the Arden Pupil Phrases and Situations.
difficulties in growing skilled expertise (the place applicable). The work lacks unique thought and is essentially imitative.
29% and
under
A poor efficiency wherein there are substantial gaps in information and understanding, underpinning idea and moral issues. The work exhibits little
proof within the use of applicable sources and supplies. Tutorial writing expertise are very weak and there are quite a few errors in expression. The work lacks
construction total. Skilled expertise (the place applicable) will not be developed. The work is imitative.

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