Creating an Information Brochure for Great Events Ltd and Delivering a Sales Pitch to Potential Clients
Assignment Task
Scenario
You are working for Great Events Ltd, a company specialising in events of all kinds, from the smallest event such as organising a meeting to mega event such as participating in the organisation of the Olympic Games.
You are one of the most successful and enthusiastic event managers of the company. Although your company can (and has) run any type of event, your team specialise in the tourism and hospitality sector.
Your manager has asked you to participate in an exhibition connecting suppliers and clients.
Task 1 of 2 – Information brochure
Instructions
Your first task is to create an information brochure for Great Events Ltd, your brochure should be divided in 3 sections:
• Cover page with contact details
• Section 1: This section should include a broad classification of event (from small to mega events) as well as examples for each category. This section must provide details regarding the characteristic of each kind of events.
• Section 2: This section should include examples of venues suitable for running the events. You should also promote the benefits of hosting events.
Section 3: This section should provide details about what the MINCE (Meetings, Incentives, Networking, Corporate hospitality and Exhibitions) sector is, how it developed and what each element is
Task 2 of 2 – Sales pitch rehearsal
Instructions
Before sending to the exhibition, and since you are to meet with potential clients, your manager (your lecturer will play the role of your manager) wants to hear your sales pitch. You will need to convince your clients that the positive impacts of events outweigh the negative impacts.
Your pitch should
1. Start by explaining the relationship between tourism, hospitality and events
2. Provide an example of event in a tourism destination.
3. Explain the positive and negative impacts that the event has had on the destination
4. Suggest ways to increase the positive impacts
5. Suggest ways to decrease the negative impacts
Great Events Ltd Information Brochure
Cover Page
Great Events Ltd
Contact details:
Phone: +44 1234 567890
Email: info@greateventsltd.com
Website: www.greateventsltd.com
Section 1: Classification of Events
At Great Events Ltd, we specialize in organizing events of all kinds, ranging from small meetings to mega events like the Olympics. Here are some examples of events we can organize for you:
Small Events: These are events with less than 100 attendees, such as meetings, seminars, and training sessions.
Medium Events: These are events with 100 to 500 attendees, such as product launches, press conferences, and corporate parties.
Large Events: These are events with 500 to 1000 attendees, such as trade shows, exhibitions, and sports events.
Mega Events: These are events with more than 1000 attendees, such as concerts, festivals, and international sporting events.
Section 2: Venues and Benefits of Hosting Events
Great Events Ltd can help you find the perfect venue for your event, whether it’s a small meeting or a mega event. We have partnerships with some of the best venues in the world, including hotels, conference centers, and stadiums. Benefits of hosting events include:
Boosting the local economy: Events can bring in revenue from attendees who need accommodation, food, and transportation.
Improving the destination’s image: Events can help promote a destination to potential visitors.
Creating jobs: Events require staff, security, and other services, which can create employment opportunities.
Fostering community spirit: Events can bring people together and create a sense of community.
Section 3: MINCE Sector
MINCE is an acronym that stands for Meetings, Incentives, Networking, Corporate hospitality, and Exhibitions. The MINCE sector has become an essential part of the tourism and hospitality industry. Here’s what each element means:
Meetings: A meeting is an organized gathering of people for a specific purpose, such as discussing business issues or making decisions.
Incentives: An incentive is a reward given to motivate employees or customers, such as a trip or a bonus.
Networking: Networking refers to the process of interacting with other people to exchange information and develop professional or social contacts.
Corporate hospitality: Corporate hospitality is the practice of entertaining clients, suppliers, or employees in a relaxed setting to build relationships and goodwill.
Exhibitions: An exhibition is a public display of products, services, or information.
Sales Pitch Rehearsal
Good afternoon, ladies and gentlemen. Thank you for taking the time to listen to my presentation. My name is [insert name], and I am an event manager at Great Events Ltd. Today, I am here to talk to you about the positive impacts of events on tourism and hospitality destinations.
Tourism, hospitality, and events are closely linked. Events can attract visitors to a destination, and tourism and hospitality services can provide support for events. For example, one event that comes to mind is the Edinburgh Fringe Festival. The festival brings in visitors from all over the world who stay in hotels, eat in restaurants, and buy souvenirs. It’s an excellent example of how events can boost a destination’s economy.
However, events can have negative impacts on destinations as well. For example, events can cause overcrowding, noise pollution, and damage to the environment. It’s essential to manage events carefully to minimize their negative impacts.
To increase the positive impacts of events, we can work with local communities to ensure they benefit from events, such as by providing employment opportunities. We can also promote sustainable practices, such as using eco-friendly products and minimizing waste.
