You are a volunteer at a non-profit organization that discourage texting and driving. This organization is thinking about using a celebrity to appear in their public service announcements.
Prepare a 5-7 slides PowerPoint presentation with speaker’s notes addressing the following:
· How does celebrity endorsement work as a form of marketing communication?
· What are some disadvantages in using celebrity endorsement?
· What should this non-profit organization watch for when selecting a celebrity?
· Is this form of advertising effective in altering the behavior of people your age?
Be sure to include a reference slide at the end of your presentation
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Slide 1: Introduction
Topic: Celebrity Endorsement in Public Service Announcements
Introduce the topic and explain the purpose of the presentation.
Slide 2: How does celebrity endorsement work as a form of marketing communication?
Topic: Understanding Celebrity Endorsement
Explain what celebrity endorsement is and how it works in marketing communication.
Describe how celebrities are used to influence consumer behavior and create a positive image for brands.
Provide examples of successful celebrity endorsements.
Slide 3: What are some disadvantages in using celebrity endorsement?
Topic: The Dark Side of Celebrity Endorsement
Discuss the potential risks and drawbacks of celebrity endorsement.
Explain how negative publicity or scandals involving a celebrity endorser can negatively affect the brand image.
Discuss how celebrity endorsements may create a false sense of security or credibility.
Slide 4: What should this non-profit organization watch for when selecting a celebrity?
Topic: Choosing the Right Celebrity Endorser
Discuss the key factors that the non-profit organization should consider when selecting a celebrity endorser.
Highlight the importance of the celebrity’s relevance to the cause, authenticity, and perceived credibility.
Discuss the need for thorough research on the celebrity’s past behavior and public image.
Slide 5: Is this form of advertising effective in altering the behavior of people your age?
Topic: Effectiveness of Celebrity Endorsement in Changing Behavior
Discuss the effectiveness of celebrity endorsement in changing behavior, particularly in discouraging texting and driving.
Provide examples of successful campaigns that used celebrity endorsers to promote safe driving habits.
Highlight the importance of the message and the behavior that the celebrity endorser is promoting.
Slide 6: Conclusion
Summarize the key points of the presentation.
Emphasize the importance of careful consideration when selecting a celebrity endorser for a public service announcement.
Slide 7: References
Provide a list of the sources used in the presentation.
