Case Study 16-1 Communications Strategies for the Cricket League
Congratulations! You’ve got simply graduated with a level in sport administration and have landed a job in skilled sports activities. An abroad skilled cricket league has employed you as its director of worldwide communications. The premise behind your rent is that the United States is populated with quite a few expatriates from a number of cricket-playing nations, and this cricket league needs to faucet into that market. League officers wish to host matches on U.S. soil and use the Web to have interaction present cricket followers of their league and nurture new followers. The cricket league is counting on you to Help it select the three markets in the United States that ought to host matches, and it needs you to generate native publicity to Help promote tickets to those occasions. The league can be relying on you to generate nationwide buzz in the United States for the objective of accelerating publicity for the the rest of the cricket season. You should now develop and implement a number of methods and ways that incorporate conventional media and the Web, together with social media websites, to generate publicity for the league.
Questions for Dialogue
1. Decide the three cities in the United States to host the matches throughout the cricket tour. What will be performed in every market to have interaction native sports activities followers? How would you find and talk with followers from cricket-playing nations residing in these markets? Would there be a profit to participating in a community-minded mission whereas in every market? In that case, what kinds of tasks would you pursue and why? How would you go about gathering info from cricket followers in every native market for future communications functions?
2. So as to make a nationwide “splash,” your bosses need you to plan a press convention in New York Metropolis upon the cricket workforce’s arrival. The place would you host the press convention? League officers and the gamers are unfamiliar with the U.S. sports activities press. Put together a back-ground sheet with transient info on some nationwide shops more likely to attend the press convention. What key messages will you craft and share with league officers and gamers? What sorts of questions will the media probably ask the officers and gamers? What different nationwide media alternatives would possibly you pursue whereas the groups are in New York?
three. Upon the conclusion of the collection, you should maintain your very good efforts by creating and implementing an ongoing communications program throughout the cricket season. Relying closely on the Web as the major medium of communication, what kinds of communication components will your plan embrace? Your major targets are to advertise merchandise gross sales; to maintain followers up-to-date on scores; and to supply participant options, standings info, and stay and on-demand Net viewing of matches and highlights.
Case Study 16
–
1 Communications Strategie
s for the Cricket Leagu
e
Congratulations! You’ve got simply graduated with a level in sport administration and
have landed a job in skilled sports activities. An abroad skilled cricket league
has employed you as its director of worldwide communications. The premise behind
your rent is
that the United States is populated with quite a few expatriates from
a number of cricket
–
taking part in nations, and this cricket league needs to faucet into that
market. League officers wish to host matches on U.S. soil and use the Web to
have interaction present cricket f
ans of their league and nurture new followers.
The cricket
league is counting on you to Help it select the three markets in the United States
that ought to host matches, and it needs you to generate native publicity to Help promote
tickets to those occasions. The league i
s additionally relying on you to generate nationwide
buzz in the United States for the objective of accelerating publicity for the
the rest of the cricket season.
You should now develop and implement a number of
methods and ways that incorporate tradi
tional media and t
he Web,
together with social media websites, to generate publicity for the league.
Questions for Dialogue
1. Decide the three cities in the United States to host the matches throughout the cricket tour.
What will be performed in every market to have interaction native sports activities
followers? How would you find and
talk with followers from cricket
–
taking part in nations residing in these markets? Would there be
a profit to participating in a neighborhood
–
minded mission whereas in every market? In that case, what kinds of
tasks would you pursue and why? Ho
w would you go about gathering info from
cricket followers in every native market for future communications functions?
2. So as to make a nationwide “splash,” your bosses need you to plan a press convention in
New York Metropolis upon the cricket workforce’s arrival.
The place would you host the press convention?
League officers and the gamers are unfamiliar with the U.S. sports activities press. Put together a again
–
floor
sheet with transient info on some nationwide shops more likely to attend the press con
ference.
What key messages wi
ll you craft and share with league officers and gamers? What sorts of
questions will the media probably ask the officers and gamers? What different nationwide media
alternatives would possibly you pursue whereas the groups are in New York?
three. Upon the conclusion of the s
eries, you should maintain your very good efforts by creating and
implementing an ongoing communications program throughout the cricket season. Relying closely
on the Web as the major medium of communication, what kinds of communica
tion components
will your plan
embrace? Your major targets are to advertise merchandise gross sales; to maintain followers up
–
to
–
date on scores; and to supply participant options, standings info, and stay and on
–
demand
Net viewing of matches and highlights.
Case Study 16-1 Communications Strategies for the Cricket League
Congratulations! You’ve got simply graduated with a level in sport administration and
have landed a job in skilled sports activities. An abroad skilled cricket league
has employed you as its director of worldwide communications. The premise behind
your rent is that the United States is populated with quite a few expatriates from
a number of cricket-playing nations, and this cricket league needs to faucet into that
market. League officers wish to host matches on U.S. soil and use the Web to
have interaction present cricket followers of their league and nurture new followers. The cricket
league is counting on you to Help it select the three markets in the United States
that ought to host matches, and it needs you to generate native publicity to Help promote
tickets to those occasions. The league can be relying on you to generate nationwide
buzz in the United States for the objective of accelerating publicity for the
the rest of the cricket season. You should now develop and implement a number of
methods and ways that incorporate conventional media and the Web,
together with social media websites, to generate publicity for the league.
Questions for Dialogue
1. Decide the three cities in the United States to host the matches throughout the cricket tour.
What will be performed in every market to have interaction native sports activities followers? How would you find and
talk with followers from cricket-playing nations residing in these markets? Would there be
a profit to participating in a community-minded mission whereas in every market? In that case, what kinds of
tasks would you pursue and why? How would you go about gathering info from
cricket followers in every native market for future communications functions?
2. So as to make a nationwide “splash,” your bosses need you to plan a press convention in
New York Metropolis upon the cricket workforce’s arrival. The place would you host the press convention?
League officers and the gamers are unfamiliar with the U.S. sports activities press. Put together a back-ground
sheet with transient info on some nationwide shops more likely to attend the press convention.
What key messages will you craft and share with league officers and gamers? What sorts of
questions will the media probably ask the officers and gamers? What different nationwide media
alternatives would possibly you pursue whereas the groups are in New York?
three. Upon the conclusion of the collection, you should maintain your very good efforts by creating and
implementing an ongoing communications program throughout the cricket season. Relying closely
on the Web as the major medium of communication, what kinds of communication components
will your plan embrace? Your major targets are to advertise merchandise gross sales; to maintain followers up-to-
date on scores; and to supply participant options, standings info, and stay and on-demand
Net viewing of matches and highlights.
