MKTG216 – Consumer Demographics
Assignment 1
The whole Assignment (including Questions 1, 2 and 3) is to be submitted in hardcopy to BESS (6 Eastern Road ground floor) and Question 2 and Question 3 (as one Word file) are to be submitted to Turnitin on iLearn by 3pm on Wednesday 27th March 2019. An individual assessment coversheet is required for the hardcopy submission, which can be downloaded from the unit iLearn page or FBE website. Answers to Question 1 may be handwritten (as long as they are neat and legible) or typed. Answers to Question 2 and Question 3 must be typed.
Total marks for Assignment 1: 50 marks. Assignment 1’s weighting of final grade: 10%
Question 1 [30 marks]
Presented below are the number of males and females by age groups in the states of New South Wales (NSW) and the Queensland (QLD) on 30 June 2015. The Age Specific Fertility Rate (ASFR, per 1000) by woman’s age group in 2015 and the number of deaths by age group in 2015 are also presented in the table below. Using the information provided, calculate the following demographic indicators for NSW and QLD for 2015. Please keep 2 decimal places for all rates and use correct units of measurement:
New South Wales Queensland
Age Number of Males Number of Females ASFR
(per
1000) Number
of Deaths Age Number of Males Number of Females ASFR
(per
1000) Number
of Deaths
0-4 252,869 238,988 390 0-4 163,471 154,872 314
5–9 248,115 234,936 50 5–9 165,397 155,872 36
10–14 233,110 219,362 33 10–14 156,522 148,252 38
15–19 241,034 227,850 11.6 147 15–19 158,175 151,025 16.2 99
20–24 266,445 253,537 47.5 167 20–24 172,421 166,159 59.5 183
25–29 273,012 273,311 97.9 239 25–29 171,225 171,042 102.3 175
30–34 275,803 278,361 126.0 310 30–34 167,655 170,082 116.9 266
35–39 250,294 253,660 73.5 400 35–39 152,925 157,184 61.6 319
40–44 259,344 265,927 16.8 652 40–44 166,964 170,734 12.3 459
45–49 240,448 247,409 1.3 913 45–49 156,417 159,882 1.0 580
i) Crude Birth Rate (CBR). [4 marks] ii) Crude Death Rate (CDR). [2 marks] iii) Age-specific Death Rates (ASDR). [2 marks] iv) Total Fertility Rate (TFR). [2 marks]
v) Percentage population distribution by age and sex. [2 marks] vi) Present the mid-year populations of NSW and QLD in two separate population pyramids. [8 marks] vii) Describe the main differences in age structure between NSW and QLD in 2015 and discuss possible causes of these differences. [2 marks]
viii) Net international migration to NSW was 68,386 and net inter-state migration to NSW was -8,749 in 2015, and net international migration to QLD was 19,407 and net inter-state migration to QLD was 8,326 in 2015. Assuming international migration, inter-state migration, deaths and births were evenly distributed throughout the year, estimate the population of NSW on 1 January 2015 and on 31 December 2015 and population of QLD on 1 January 2015 and on 31 December 2015. [4 marks]
ix) Estimate the population growth in NSW from 1 January to 31 December 2015 and population growth in QLS from 1 January to 31 December 2015; and estimate the contribution to population growth by natural increase and by net migration in NSW in 2015 and the contribution to population growth by natural increase and by net migration in QLD in 2015. [4 marks]
Please note that you could draw the pyramids by hand or using Excel. If the pyramids are drawn by hand, all labels have to be legible and scales have to be consistent. Pyramids should demonstrate percentages (%).
50–54 246,647 253,658 1,442 50–54 154,489 159,224 887
55–59 231,685 238,946 1,954 55–59 141,770 145,765 1,223
60–64 205,526 212,532 2,631 60–64 126,763 128,876 1,531
65–69 186,806 190,463 3,578 65–69 115,629 115,805 2,289
70–74 139,825 145,904 4,669 70–74 84,885 86,556 2,682
75–79 101,751 112,132 5,902 75–79 58,443 61,442 3,426
80–84 67,772 86,661 7,997 80–84 36,243 45,189 4,204
85+ 59599 104519 22,125 85+ 30375 51670 11,071
Total 3,780,085 3,838,156 53,599 Total 2,379,769 2,399,631 29,782
Question 2 [10 marks]
Referring to the theoretical perspectives you have learned, review the following article and write a short essay (600 – 800 words) on your understanding of the concept “we are what we have” in describing consumer behaviour.
Belk, R (1988). Possessions and Extended Self. Journal of Consumer Behaviour, 15 (2): pp 139-168.
Question 3 [10 marks]
Write a critical review of the literature on sociological and psychological perspectives on consumer behaviour. For each perspective, you need to refer to at least three additional references other than the chapters in the prescribed text book. The length of the review is expected to be 500 – 600 words.

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