a. Dialogue Questions

1. We have discussed the concept of “The Wheel of Social Media Engagement” in Chapter 03, which contains the elementary drivers of social media engagement as 5 associated results. Talk about these 5 drivers with the Help of appropriate examples.

2. How can corporations use buyer demographics like earnings, market dimension, schooling, and ethnicity to market to their prospects higher? Talk about with the Help of appropriate examples.

b. Crucial pondering

1. When corporations that promote espresso they develop their advertising and marketing technique, do they consider satisfying their prospects’ wants or desires? What a couple of utility firm, akin to the native energy firm? A humanitarian company, akin to Docs with out Borders? Critically study primarily based on the ideas of wants and desires discussed.

2. Go to the web site of Kashi (www.kashi.com). Utilizing the 4 Ps of Advertising and marketing combine, critically study how Kashi creates worth for purchasers with their Kashi Bars.

Remedy these questions

the phrases between 500 to 700

it ought to have at the very least three (three) reference

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