Assessment Brief
Advertising & Digital Media Faculty
MOBILE COMMUNICATIONS MCO305
Degree 300
Assessment Brief
MOBILE COMMUNICATIONS
Assessment 2
Cellular First Marketing campaign Case Examine
Class Presentation and Written Report
Due: Week eight
Weighting: 30%
Studying Outcomes:
a. evaluate main kinds of cellular communications and the way they’re applied on completely different platforms;
b. assessment how cellular communications companies operate and the effectiveness of their enterprise fashions.
c. analyse cellular marketing campaign analytics and the effectiveness of a cellular communications marketing campaign.
Description:
Analysis two current advertising and marketing campaigns that featured a cellular first technique or element. It may very well be on TikTok, Fb, Instagram, Google or every other cellular platform.
Give an in depth rationalization of the operate of every marketing campaign, why they suited a cellular first method and consider the effectiveness of each campaigns.
Particulars:
1,500 phrase report and minimal 20 slide presentation.
Add report and presentation to Moodle as PDF information for marking.
Marking Standards & Rubrics:
Reference pictures might be included. All pictures and sources should be referenced utilizing Harvard Referencing. Embody in-text referencing and a reference listing as per the Macleay School FAQ and Ideas On Harvard Referencing (discovered within the Unit Particulars Folder of your course stream on Moodle).
Criterion 1: Depth of analysis, Assessment and comparability – 40%
Fail: • Incomplete analysis, Assessment and comparability
• Normal comparisons, implementation Assessment and outline on separate platforms incomplete and missing logical organisation.
Move: • Satisfactory however primary analysis, Assessment and comparability
• Exhibits restricted proof and incomplete description of common comparisons, implementation Assessment and outline on separate platforms whereas missing logical organisation.
Credit score: • Competent analysis, Assessment and comparability
• Some proof of common comparisons, implementation Assessment and outline on separate platforms offered in a logical method.
Distinction: • Compressive and detailed proof of analysis, Assessment and comparability
• Normal comparisons, implementation Assessment and outline on separate platforms offered in a logical, concise and succinct method with small exception.
• All sources referenced appropriately.
Excessive Distinction • Excellent and insightful analysis, Assessment and comparability
• Normal comparisons, implementation Assessment and outline on separate platforms offered in a logical, concise and succinct method
• Intensive use of analysis information to help essential analysis.
ASSESSMENT BRIEF I MOBILE COMMUNICATIONS
File: 305_MobileCommunications_Assessment1 1
Creator: Gemenis Date: 18/10/2021 Standing: Ultimate
Assessment Brief
• All sources referenced appropriately
Criterion 2: Accuracy of description of marketing campaign operate and effectiveness – 30%
Fail: • Incomplete assessment of marketing campaign operate and effectiveness
• Lacks understanding and readability of marketing campaign operate and effectiveness
Move: • Satisfactory however primary assessment of marketing campaign operate and effectiveness
• Understanding and readability of marketing campaign operate and effectiveness is incomplete in locations
Credit score: • Competent and sound assessment of marketing campaign operate and effectiveness
• Understanding and readability of marketing campaign operate and effectiveness is full however restricted in depth
Distinction: • Complete and detailed assessment of marketing campaign operate and effectiveness
• Understanding and readability of marketing campaign operate and effectiveness is concise and in depth
Excessive Distinction • Excellent assessment of marketing campaign operate and effectiveness
• Understanding and readability of marketing campaign operate and effectiveness is intensive, concise and succinct with in depth Assessment
Criterion three: High quality of presentation – 30%
Fail: • Incomplete presentation and written report, referencing and format.
• Writing lacks focus and accommodates critical errors.
• Recordsdata not transformed to PDF for submission.
Move: • Satisfactory however primary presentation and written report, referencing and format.
• Writing is unclear in locations. There are a number of grammatical or spelling errors.
Credit score: • Competent presentation and written report, referencing and format
• Writing is usually clear. There are minimal grammatical or spelling errors.
Distinction: • Complete and detailed presentation and written report, referencing and format.
• Writing is concise and clear. There are minimal grammatical or spelling errors
Excessive Distinction • Excellent and insightful presentation and written report, referencing and format.
• Writing is concise, clear and completed. There aren’t any grammatical or spelling errors.
ASSESSMENT BRIEF I MOBILE COMMUNICATIONS
File: 305_MobileCommunications_Assessment1 2
Creator: Gemenis Date: 18/10/2021 Standing: Ultimate
—
Studying Goals: a. evaluate key kinds of cellular communications and the way they’re applied on varied platforms; b. look at how cellular communications companies function and the efficacy of their enterprise fashions.
c. assess the effectiveness of a cellular communications marketing campaign primarily based on marketing campaign analytics.
Study two current advertising and marketing efforts that integrated a mobile-first method or element. TikTok, Fb, Instagram, Google, or every other cellular platform may very well be used.
Give a full description of every marketing campaign’s function, why it was applicable to make use of a mobile-first method, and the way efficient every marketing campaign was.
Particulars: A 1,500-word report and a 20-slide presentation are required.
Add the report and presentation as PDF information to Moodle for marking.
Rubrics and grading standards:
Photographs from the web is likely to be used as references. Harvard Referencing should be used to reference all pictures and sources. In keeping with the Macleay School FAQ and Ideas On Harvard Citing, present in-text referencing and a reference listing (discovered within the Unit Particulars Folder of your course stream on Moodle).
Criterion 1: Analysis, Assessment, and comparability depth – 40%
• Lack of thorough investigation, Assessment, and comparability
• Normal comparisons, implementation Assessment, and outline on different platforms are inadequate and disorganized.
• Satisfactory however basic analysis, Assessment, and comparability
• Lacks logical group and exhibits restricted proof and a poor description of common comparisons, implementation Assessment, and outline on distinct platforms.
• Applicable examine, Assessment, and comparability
• Proof of common comparisons, implementation analyses, and platform descriptions supplied in a logical order.
• Analysis, Assessment, and comparative proof that’s complete and detailed
• With a number of exceptions, common comparisons, implementation Assessment, and outline on completely different platforms have been supplied in a logical, easy, and temporary method; all sources have been precisely referenced.
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