PICK A ORGANIZATION TO::
Determine the marketing channel structure used by the organization. Defend the organization’s choice or advocate for a different channel structure.
How are nontraditional channels of distribution affecting your organization and its marketing strategy? Appraise the situation and discuss.
Identify the components of an integrated marketing communications (IMC) strategy used by the organization. Using the AIDA model, evaluate the role each component is designed to play in meeting the organization’s promotional objectives. Is the IMC mix effective for the organization?
Though advertising provides marketers a way to pay for access to communicate with target markets, it is frequently criticized. Is advertising a good choice for your organization and its target audience? Determine the relevant criticisms of advertising and propose solutions for your organization and its promotional strategy.
The principle of IMC is that an organization’s marketing communications are more effective when they are integrated. Elaborate on how your organization could enhance the integration of its marketing communications.
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SELECT AN ORGANIZATION TO:
Determine the organization’s marketing channel structure. Defend the organization’s choice of channel structure or advocate for a different channel configuration.
How are atypical distribution channels affecting your company and its marketing strategy? Examine the situation and hold a discussion.
Identify the components of an integrated marketing communications (IMC) strategy used by the organization. Using the AIDA model, assess the role that each component is intended to play in accomplishing the organization’s promotional goals. Is the organization’s IMC mix effective?
Although advertising allows advertisers to pay for access to particular markets, it is usually criticized. Is advertising a suitable fit for your company and its intended audience? Determine the relevant advertising criticisms and suggest answers for your
