Milestone Two Guidelines and Rubric.html
Overview
In this assignment, you will use your selected scenario, analyzed data, evaluated landscape, and instructor feedback from Milestone One—as well as the knowledge and skills you learned about goal setting, platforms, and effective content development—to finish developing the Social Media Strategy Proposal section of your course project.
Scenario
Continue to use the target audience below that you selected in Milestone One.
Campus Students: Promote a bake sale being hosted by the student union during the last week of the winter term in December. The baked goods will be donated by the school’s dining staff and local bakeries with all proceeds going to St. Jude’s. The hope is to raise at least $3,000 with this fundraiser.
When analyzing this target audience, think broadly about typical campus college students, who are usually aged 18 to 22 and are actively seeking a degree.
Campus Faculty/Staff: Promote a weeklong fundraiser selling chocolate assortments, purchased by the Business department, to sell to faculty and staff from a local chocolatier just in time for the winter holidays. All proceeds will be donated to St. Jude’s. The hope is to raise at least $2,000 with this fundraiser.
When analyzing this target audience, think broadly about typical campus faculty and staff. Typical faculty and staff members have at least one degree and live near where they work, which in this case would be Manchester, New Hampshire.
Alumni: Promote a black-tie event being held by the alumni association for MBA alumni. The event will be held on December 20 with all proceeds from ticket sales going to St. Jude’s. The dinner will be hosted at the school, with students running ticket sales and a silent auction, and the culinary department will be cooking and serving a five-course meal. The hope is to raise at least $10,000 from this fundraiser.
When analyzing this target audience, narrow your data to individuals with a graduate degree who are at least thirty years old and make at least $80,000 per year.
Prompt
For this milestone, you will develop the “Proposal Creation” portion of the Social Media Strategy Proposal section of your course project.
Specifically, you must address the following rubric criteria:
Proposal Creation: Now that you have gathered and analyzed the necessary qualitative and quantitative data, create a brief proposal for a social media strategy. The proposal should be informed by the creation of two SMART goals that can guide your social media strategy, as well as three social media platforms that will be used to achieve your SMART goals.
SMART Goals: Create social media strategy goals that can be used to guide the new social media strategy’s development, assess its success, and incorporate all SMART goal criteria.
Platform Selection: Select appropriate social media platforms that will be used to achieve your SMART goals and justify your selections with evidence from the Data Analysis portion of your social media strategy proposal.
Frequency: Recommend the ideal frequency for social media posts for a two-week time span and explain why it is appropriate based on your target audience, event, and landscape.
Tone and Personality: Describe the tone and personality that should be incorporated into the content for your social media posts based on your target audience, event, and selected platforms. Use evidence from the course resources or the web to support your response.
Key Performance Indicator Alignment: Explain how your proposal will address key performance indicators identified in your SMART goals, using evidence from course resources and the web to support your explanations.
Guidelines for Submission
Submit this assignment as a 750- to 1,000-word Word document. Include the “Data Analysis” and “Evaluating the Landscape” portions of the social media strategy proposal from Milestone One as well as the new “Proposal Creation” portion from this milestone. Use headings to label each portion of the proposal.
Sources should be cited according to APA style. It is highly recommended that you incorporate instructor feedback from Milestone One before submitting this assignment.
Milestone Two Rubric
Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
SMART Goals Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Creates social media strategy goals that can be used to guide the new social media strategy’s development, assess its success, and incorporate all SMART goal criteria Shows progress toward proficiency, but with errors or omissions; areas for improvement may include more clearly incorporating SMART goal criteria and/or aligning created goals to the selected scenario Does not attempt criterion 10
Platform Selection Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Selects appropriate social media platforms that can be used to achieve created SMART goals and justifies selections with supporting evidence Shows progress toward proficiency, but with errors or omissions; areas for improvement may include selecting more appropriately aligned platforms and/or supporting selections with more relevant evidence Does not attempt criterion 20
Frequency Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Recommends the ideal frequency for social media posts for a two-week time span and explains why it is appropriate based on the identified target audience, selected event, and described landscape Shows progress toward proficiency, but with errors or omissions; areas for improvement may include recommending a more appropriate posting frequency based on the identified target audience, selected event, and described landscape and/or strengthening explanations to include more detail and relevant evidence Does not attempt criterion 20
Tone and Personality Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Describes the tone and personality that should be incorporated into the content for social media posts based on the identified target audience, selected event, and selected platforms, using supporting evidence Shows progress toward proficiency, but with errors or omissions; areas for improvement may include incorporating more relevant evidence to support the effectiveness of the described tone and personality, identified target audience, selected event, or selected platforms Does not attempt criterion 20
Key Performance Indicator Alignment] Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Explains how the proposal will address key performance indicators identified in the created SMART goals, using evidence from the course resources and the web to support the explanations Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying more appropriate key performance indicators based on the created SMART goals and/or incorporating more relevant supporting evidence Does not attempt criterion 15
Articulation of Response Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 5
Citations and Attributions Uses citations for ideas requiring attribution, with few or no minor errors Uses citations for ideas requiring attribution, with consistent minor errors Uses citations for ideas requiring attribution, with major errors Does not use citations for ideas requiring attribution 10
Total: 100%
