Topic Title Strategic Planning in Hospitality
Topic Code HOST304
Assessment Title AT3
Assessment Task 3 – Case Study Analysis (Particular person)
Course Studying
Outcomes Studying Final result 5
Assessment Sort Case Study Analysis Report
Weighting 30%
Phrase Restrict 1500 – 2000 phrases
Due date
Submission sort Report back to Turnitin dropbox
Format/ Structure of
Assessment Enterprise Report
Assessment directions Put together a written report
You will have to display analysis and data in your chosen subject.
Referencing sources and backing up your report with examples is a requirement. You might be anticipated to comply with the APA referencing fashion.
Task
That is a person Assessment. You’ll critically consider a hospitality case research and suggest applicable methods for addressing the problem/drawback by utility of theories and ideas studied on this course.
You’ll current your findings by answering the 5 questions within the type of a case research report.
The report would possibly cowl some (however not restricted) of the next factors:
Grading Standards / Rubric Posted on Moodle.
Please double examine that you’ve coated all areas earlier than sharing your presentation. See Presentation rubric under.
Fail Go Credit score Distinction Excessive Distinction
Depth and credibility of analysis You haven’t demonstrated that you’ve carried out sufficient analysis (eg inadequate references to credible analysis or peerreviewed educational literature), and/or you’ve gotten relied on uncertain sources You’ve got demonstrated that you’ve carried out sufficient analysis (eg primarily based on the variety of references to credible analysis and/or peer-reviewed educational literature), and you’ve got relied on credible sources The depth and credibility of your analysis is above common (primarily based on the quantity and high quality of your sources) The depth and credibility of your analysis is superb (primarily based on the quantity and high quality of your sources) The depth and credibility of your analysis is outstanding (primarily based on the quantity and high quality of your sources)
Description of the problem/drawback when it comes to theories and ideas studied on this course Your description of the
problem/drawback is inaccurate and/or demonstrates a lack of knowledge of the legal guidelines, authorized ideas and ideas studied (eg due to incorrect use of terminology) Your description is correct and demonstrates a passable understanding of the legal guidelines, authorized ideas and ideas studied Your description is correct and demonstrates an above common understanding of the legal guidelines, authorized ideas and ideas studied Your description is correct and
demonstrates an excellent understanding of the legal guidelines, authorized ideas and ideas studied Your description is correct and demonstrates an distinctive
understanding of the legal guidelines,
authorized ideas and ideas studied
Coherence of study Your Assessment is illogical and/or poorly reasoned (eg as a result of it depends on unfounded assumptions or misunderstands the legal guidelines, authorized ideas and ideas utilized) Your Assessment is logical and well-reasoned to an above common normal Your Assessment is logical and well-reasoned to an excellent normal Your Assessment is logical and well-reasoned to an distinctive normal
Help for findings and Assessment Your findings or Assessment are insufficiently supported by principle and/or proof Your findings and Assessment are supported by legal guidelines, authorized ideas and/or proof Your findings and Assessment are supported by legal guidelines, authorized ideas and/or proof to an above common normal Your findings and Assessment are supported by legal guidelines, authorized ideas and/or proof to an excellent normal Your findings and Assessment are supported by legal guidelines, authorized ideas and/or proof to an distinctive normal Creativity Your report is devoid of originality. Your doc, whether or not when it comes to subject or format, is sufficiently ingenious. Your doc is sufficiently imaginative and of a better high quality than the norm. Your doc is sufficiently imaginative and of exceptionally prime quality. Your doc is sufficiently artistic and of a excessive caliber to be printed.
Software of a doc construction that’s commercially applicable
Your paper isn’t organized in a approach that’s applicable for enterprise functions (eg missing related headings) Your doc is well-organized and formatted in a business-appropriate method (eg utilizing related headings) Your doc is well-structured in a commercially related method and is of a better high quality than common. Even if your work is fastidiously structured in a commercially related method, it’s of exceptionally prime quality. Your doc is well-structured and of nice high quality, and it’s written in a commercially related method.
Documentation, writing, and referencing techniques which can be applicable for tutorial functions are used. You haven’t adopted an educational writing fashion and/or referencing system that’s applicable for the subject material (eg you’ve gotten used colloquialisms or overly formal language or failed to make use of the APA referencing system) You’ve got written in an academically applicable fashion and used a quotation system that’s applicable for the subject material. You’ve got achieved an above-average stage of writing proficiency by using an academically applicable writing fashion and referencing system. You’ve got used an academically applicable writing fashion and referencing system to a really excessive normal You’ve got achieved an extremely excessive stage of writing excellence by using an academically applicable writing fashion and referencing system. Creativity Your report is devoid of originality. Your doc, whether or not when it comes to subject or format, is sufficiently ingenious. Your doc is sufficiently imaginative and of a better high quality than the norm. Your doc is sufficiently imaginative and of exceptionally prime quality. Your doc is sufficiently artistic and of a excessive caliber to be printed.
Software of a doc construction that’s commercially applicable
Your paper isn’t organized in a approach that’s applicable for enterprise functions (eg missing related headings) Your doc is well-organized and formatted in a business-appropriate method (eg utilizing related headings) Your doc is well-structured in a commercially related method and is of a better high quality than common. Even if your work is fastidiously structured in a commercially related method, it’s of exceptionally prime quality. Your doc is well-structured and of nice high quality, and it’s written in a commercially related method.
Documentation, writing, and referencing techniques which can be applicable for tutorial functions are used. You haven’t adopted an educational writing fashion and/or referencing system that’s applicable for the subject material (eg you’ve gotten used colloquialisms or overly formal language or failed to make use of the APA referencing system) You’ve got written in an academically applicable fashion and used a quotation system that’s applicable for the subject material. You’ve got achieved an above-average stage of writing proficiency by using an academically applicable writing fashion and referencing system. You’ve got achieved an exceptionally excessive stage of writing excellence by using an academically applicable writing fashion and referencing system. You’ve got achieved an extremely excessive stage of writing excellence by using an academically applicable writing fashion and referencing system.
Creativity Your report lacks creativity Your doc is appropriately artistic, whether or not in substance or format Your doc is appropriately artistic to an above common normal Your doc is appropriately artistic to an excellent normal Your doc is appropriately artistic to an distinctive normal
Use of a commercially applicable doc construction
Your doc isn’t structured in a commercially applicable method
(eg missing related headings) Your doc is effectively structured a commercially applicable method
(eg utilizing related headings) Your doc is effectively structured a commercially applicable method to an above common normal Your doc is effectively structured a commercially applicable method to a really excessive normal Your doc is effectively structured a commercially applicable method to an distinctive normal
Use of academically applicable doc fashion, writing fashion and referencing system You haven’t used an academically applicable writing fashion and/or referencing system (eg you’ve gotten used colloquialisms or overly formal language or failed to make use of the APA referencing system) You’ve got used an academically applicable writing fashion and referencing system You’ve got used an academically applicable writing fashion and referencing system to an above common normal You’ve got used an academically applicable writing fashion and referencing system to a really excessive normal You’ve got used an academically applicable writing fashion and referencing system to an exceptionally excessive normal
Effectiveness of communication Your written communication is poor Your written communication is simple to comply with Your written communication is evident and succinct to an above common normal Your written communication is evident and succinct to a really excessive normal Your written communication is evident and succinct to an exceptionally excessive normal
HOST304 AT3 Case Study
Days Inn: Franchising Hospitality Belongings in China
Questions (6 factors every)
1. Assess the means by which strategic market entry choices is likely to be evaluated and chosen for Days Inn with regard to the Chinese language market.
2. Numerous strategic strategies can be found to resort firms increasing in China, however Days Inn has chosen franchising as its principal methodology. Focus on the benefits and downsides of franchising primarily based on this case, each from the franchisor and franchisee viewpoint and alternate options which could have been thought-about.
3. Out of your Assessment of the Days Inn case talk about the managerial implications for managers of the resort group in China of intangibility, inseparability, perishability, heterogeneity and the capital depth of accommodations
four. Out of your Assessment of the case current the alternatives and threats dealing with Days Inn in China during which full justification is supplied for every level.
5. In managing strategically managers of a gaggle reminiscent of Days Inn want to concentrate on the ideas and principle of strategic administration, however in addition they want to concentrate to the distinctive traits of the business and the managerial responses that are applicable’. Focus on just about the case primarily based on Days Inn enlargement in China.
