ASSESSMENT 3 BRIEF
Topic Code and Title MKT600/MKTG6002 Marketing
Assessment 3 Presentation on Sustainable Marketing
Particular person/Group Particular person
Size Face to Face college students will current on their scheduled date in school.
On-line college students will submit a 5-minute video recording.
Studying Outcomes This Assessment addresses the next topic studying outcomes:
d) Replicate on the moral points related to organisations advertising practices.
Submission For 12 weeks supply – due on Sunday at 11:55 pm (AEST/AEDT) by the top of the week 11.
For six weeks (intensive) supply – due on Sunday at 11:55 pm by the top of the week 6.
Weighting 20%
Whole Marks 20 marks
Goals:
• To reinforce a transparent understanding of the significance of up to date points surrounding sustainability and their implications in advertising practices within the trendy period;
• To supply an outline of sustainable advertising principle and their functions to advertising methods;
• To develop appreciation concerning the significance of sustainable advertising practices;
• To critically analyse related stakeholders and elements affiliate with and their position in moral advertising practices of an organisation.
How the Assessment matches into the topic/course:
Marketing within the 21st Century has profoundly advanced and has been a vital part of enterprise organisations. Whereas the design of selling plan is integral to enterprise organisation to drive enterprise development, there’s a sturdy name for advertising organisations to function responsibly, contemplating each setting and social duties in advertising practices. This Assessment goals to develop an understanding and appreciation concerning the significance of social duties of selling.
Linkages between Assessments 1, 2 and 3:
Assessment 3 is NOT intricately linked to the assessments 1 and a couple of. Nonetheless, the assessments 1 & 2 present college students with a radical understanding of selling theories and practices, and subsequently, construct the inspiration for the Assessment 3. You MUST proceed engaged on the identical Enterprise Case offered on Blackboard that you’ve got labored within the Assessment 1 and a couple of for the Assessment 3 presentation on sustainable advertising.
Directions:
This Assessment builds in your understanding of sustainable advertising in addition to moral and environmental issues of selling practices. F2F college students ought to current their presentation in school on their scheduled date to be thought-about for grading. Your studying facilitator will verify the date and time of your presentation. The web college students have to file a 5 – 10minute video. Your video ought to seize each your face and your energy level slides. In your presentation you need to handle following matters:
• Display your understanding about moral consideration in advertising practices;
• Display your understanding about social and environmental duties in advertising practices;
• Current the content material to have interaction your viewers;
• Your communication abilities together with using audio-visual instruments, eye contact, engagement with the content material, circulation of the dialogue, gesture and posture and many others. will likely be considered whereas grading.
State of affairs:
The situation in Assessment 1 and Assessment 2 shouldn’t be related to this Assessment. You might be required to critically consider the sustainable advertising practices of the identical Enterprise Case (offered on Blackboard) that you’ve got labored on within the Assessment 1 and a couple of and suggest methods associated to sustainable advertising practices for the senior administration of your organisation. Duties:
This Assessment requires you to reveal understanding of up to date problems with sustainable advertising (e.g. starvation, poverty, meals safety and many others.), as there’s a sturdy name for advertising organisations to practise a accountable advertising. Primarily based in your analysis on this matter, you need to current sustainable advertising practices of your organisation that embrace:
1. The problems of socially accountable advertising (moral consideration);
2. The problems of environmentally accountable advertising;
3. Each F2F and on-line college students ought to put together a 5–10-minute PowerPoint presentation of the Enterprise Case given on blackboard in accordance with the broader problems with sustainability. F2F college students ought to current in school on their scheduled date and time. On-line college students ought to current their PowerPoint in a 5–10-minute video recording and submit each the PowerPoint and video recording following the Assessment 3 submission hyperlink within the Blackboard.
Submission Directions:
Submit your Assessment through the Assessment hyperlink in the primary navigation menu within the Blackboard in MKT600/MKTG6002 Marketing topic. F2F college students’ failure to current in school as scheduled by your Studying Facilitator and add your presentation within the Blackboard throughout the deadline failure to take action will end in excluding your presentation from grading. On-line college students have to add their PowerPoint and the video recording. The video MUST seize you and your PowerPoint slides.
Marking Rubric: Assessment 3
Assessment Attributes Fail (Unacceptable) Zero-49% Move
(Useful)
50-64% Credit score
(Proficient) 65-74% Distinction
(Superior)
75 -84% Excessive Distinction
(Distinctive)
85-100%
Articulation
50% Presentation has poor or illogical construction or circulation.
Little variation in tone
and depth
Minimal viewers
engagement
Timing of the supply poor
Presentation is complicated. The concept is difficult to decipher. Presentation is mostly logically structured and flows adequately.
Some variation in tone and depth
Some viewers
engagement
Timing supply
affordable
Some components of the presentation are complicated the viewers. Presentation has logical construction and circulation.
Variation in tone and
depth
Good viewers engagement
Good timing through the
supply
The presentation is partaking the viewers. Presentation is introduced in a really logical manner, with a complicated degree of construction and circulation.
Variation in tone and depth is superior
Superb viewers
engagement
Superb timing throughout
the supply
The presentation is partaking the viewers. Presentation is in an exceptionally logical manner, with glorious construction and circulation.
Variation in tone and depth is extremely superior
Glorious viewers engagement
Glorious timing within the supply
It’s delivered throughout the time restrict.
The presentation is partaking the viewers and stimulates contemporary ideas.
MKTG6002/MKT600-Assessment3_ Presentation on Sustainable Marketing
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Recognises moral and ethical points accompanying advertising practices
50%
Problem in formulating personal opinion and lack of recognition of moral ideas and competing pursuits.
Doesn’t clearly reveal moral- moral reasoning.
Problem in justifying conclusions primarily based on moral-ethical ideas however recognises totally different viewpoints.
Conclusions are justified primarily based on moral-ethical ideas.
Formulates and justifies conclusions primarily based on moral-ethical ideas.
Can recognise the competing pursuits in arguments and establish moral points embodied in them.
Makes use of moral ideas to establish competing pursuits and views.
Refined understanding of the moral and ethical positions.
Effectively-articulated viewpoint primarily based on moral-ethical reasoning.
MKTG6002/MKT600-Assessment3_ Presentation on Sustainable Marketing
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