The surge of internet usage and digital technology has led to the rise of various social media platforms. Entrepreneurs are actually driving the social media wave to have interaction shoppers. Directions: There are 2 elements to this project: 1. Choose a model (i.e. Nike, Walmart, Coca-Cola, and many others.) that you simply continuously use. 2. Evaluate their social media platforms (Fb, Twitter, Instagram, YouTube, and many others.) to their different digital and conventional advertising and marketing channels (TV, web site, eMail). Please handle the following: • Listing the quantity of present followers they’ve on three of the main social media platforms they’re using. 25% of grade • How do they leverage the use of influencers to promote their model? 25% of grade • In your opinion, and assuming a $1 mil advert spend, what share must be spent on: 25% of grade o Social media o Different digital & conventional • One-paragraph abstract of concluding ideas & opinions 25% of grade Necessities: • A one-page Phrase doc together with your identify, title of project & date in the footer

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The elevated use of the internet and digital applied sciences has resulted in the creation of many social media platforms. Entrepreneurs are actually harnessing tahe energy of social media to have interaction prospects. Directions: This project is split into two elements: 1. Select a model that you simply generally use (e.g., Nike, Walmart, Coca-Cola, and many others.). 2. Look at their social media platforms (Fb, Twitter, Instagram, YouTube, and so on) in relation to their different digital and standard advertising and marketing channels (TV, web site, eMail). Please reply to the following: • Depend the quantity of followers they at the moment have on three of the main social media platforms they use. 25 p.c of the grade • How do they leverage the use of influencers to promote their model? 25% of grade • In your opinion, and assuming a $1 mil advert spend, what share

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