In Chapter 9 of your textbook, the authors list and describe the seven steps for a successful e-commerce strategy. Select a brick and mortar firm that has not but transitioned to e-commerce. Which of the e-commerce methods do you suppose could be the most difficult for your chosen enterprise? Why? 7 methods under.
• Decide your associate fastidiously: Choosing a associate should embody consideration of greater than potential strategic complementarity and useful resource contributions. Alli- ance companions should imagine that they will belief one another, and they have to imagine that mutual dedication is feasible.
• Know your strategic objectives and these of your associate: Mutual revelations of strategic objectives construct a essential step in the belief cycle and permit companions to real- ize early in the relationship whether or not they can commit to one another’s objectives. How- ever, alliance companions should understand that strategic objectives for the ICA or IJV could change.
• Search win-win conditions: To attain and keep mutual dedication in an alliance, either side should achieve one thing of significance from the relationship. Though the outcomes from the alliance needn’t be the identical, each side should understand them as a truthful change if dedication and belief are to evolve.
• Go slowly: Individuals in worldwide strategic alliances should understand that pro- blems come up and take time to work out. Belief and dedication develop in cycles, not essentially abruptly.
• Put money into cross-cultural coaching: As in all worldwide ventures, managers with cross-cultural sensitivity and language competence will possible have extra success in understanding their companions’ wants and pursuits. High quality cross- cultural interactions between companions’ staff allow them to keep away from battle and misunderstandings, resulting in larger belief and dedication.
• Put money into direct communication: To beat nationwide, enterprise, and organi- zational cultural variations, alliance companions are extra successful at constructing belief and dedication once they cope with points head to head.
• Discover the proper degree of belief and dedication: Exhibit 9.eight exhibits the tradeoff between the vulnerability that comes with belief and dedication and their advantages.
