Microsoft Word – Sp16_MKTG351_FinalExam.docxConsumer Behaviour course Reply the next questions in roughly 200 phrases every. These subjects have been coated in the course of the course; no exterior references are required. Please use formal language in your responses and examine for grammar/typos1. What’s motivation, and why is it necessary within the research of shopper conduct? Can motives be measured, and if that’s the case, how? [10 pts]2. Attitudes are normally thought of to result in conduct. Nonetheless, in some circumstances a conduct could change an perspective. Clarify the theories behind this phenomenon. [10 pts]three. How can improvements be described by way of diploma of newness (i.e. product oriented sorts)? Why do some improvements get accepted greater than others? Illustrate with examples. [10 pts]four. What’s social class? How are you going to decide if somebody is from a sure social class? [10 pts]

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