Prepare market segment Analysis
Market Analysis Written Project
Project is to make use of secondary information sources to analysis and write an Assessment of the market for a product, or service. This should be a brand new services or products concept, not an present firm.
For instance, you may analysis the market for a kids’s clothes boutique in Friendswood. Or a customized fishing rod store in Galveston. Or a vineyard in Galveston. Or an upscale Latin-themed restaurant in Pearland.
To do that, you need to analyze the market for the brand new services or products. The “market” means a selected, detailed description of the goal prospects. This Assessment must be primarily based on library reference and on-line information sources and will embrace the next sections:
Temporary description of the services or products idea. This must be submitted to me for approval throughout the first 4 weeks of sophistication.
An outline of the business for this services or products.
What are the tendencies on this business?
Who’re the main corporations on this business?
What’s the measurement of the business?
An Assessment of the market segments (prospects) in your services or products. (That is an important part.)
How would you describe your typical shopper, utilizing related variables, corresponding to age, earnings, intercourse, training, geographic location, occupation, pursuits, and so on.
The place are your prospects?
What number of are there?
NOTE: Right here it’s essential have information (numbers), not simply percentages.
For business-to-business gross sales: which industries will you promote to, what measurement of enterprise are you focusing on, what number of are there, the place are they situated, what are their choice standards for making the sort of buy you’ll suggest to them?
A listing of the references you used to compile this Assessment
You have to have a minimum of six references, and they need to embrace enterprise information sources and organizations.
This project must be typed, double-spaced. Your work can be evaluated on thoroughness and completeness, which can in all probability require 5 or extra pages of content material, plus a reference web page and any attachments or displays.
I’m proposing the development of a enterprise known as “Good points and Grains”. This enterprise will goal shoppers who’re attempting to eat wholesome. Good points is added to the title to draw those that go to the fitness center to buy wholesome meals or snacks on the way in which to or from the fitness center. “Good points and Grains” will promote wholesome meals together with smoothies, protein shakes and bars, and oatmeal, to call a number of from our wholesome meal choices, for any time of the day. This enterprise is ready for fulfillment due to the brand new mindset shoppers need to buy wholesome and natural meals. “Good points and Grains” will give shoppers of all demographics the chance to eat wholesome whereas having fun with the meals consumed. This retailer can be situated on Garth Highway in Baytown Texas. Or may very well be situated in Houston Texas.
