Approx. 1800 words min Weighting: 30% Due date: See Unit Schedule
Assignment 1 submission details
All pages should include your name and student number in the document footer
All references should be appropriately cited using the Harvard style
Submit your assignment report as a Microsoft Word document and your spreadsheet in Microsoft Excel format.
Save your file as follows: [student number_A1.filetype] e.g. 1234567_A1.docx and 1234567_A1.xlsx
Submit your assignment via the Canvas > Assignments > 2
nd Assessment
Your tasks (Main Report Specifications)
This assignment is essentially a two-part assignment;
the first part of the assignment will concentrate on
the analysis of the business and the type of data the
business uses on a daily basis.
Part A: Upon selecting one of the scenarios, you are
required to complete the following requirements.
Industry background: Review the industry
involved in the chosen data set and provide a
brief yet comprehensive overview of that
industry sector, including brief history*, current
environment* and transformations* and future
scope*. (“*” see assignment guide for further info)
Business model and environment: Identify the
business model best suited to the scenarios as
well as identifying their target audience and
value proposition. Using the following analysis
methods conduct an analysis of the chosen
business.
o SWOT analysis
o Porters 5 forces.
Excel Tasks: Complete the unfinished
spreadsheets with appropriate field labels. Also
where necessary provide additional columns
(with appropriate formulas) to meet the
information needs of the business. Then use the spreadsheet data to identify three (3) trends or insights that a
manager can identify to gain a competitive advantage.
Part B: The second part of the assignment will be mainly focused on developing a non-functioning business website
mock-up. As a designer, you may consult with your tutor to ensure you accurately reflect the requirements of your
proposed design. You must also consider basic design principles to justify your design and user interface. As well as the
web and design elements, a vital part of this assignment is the perceived business advantage; you must be able to prove
that the business will benefit from your design. Tasks for this part of the assignment include:
Design a minimum of three (3) main prototype pages for your proposed website. Including a Main page (homepage)
and a Purchasing /bookings page (dependant on the chosen scenario) with a direct design reference to the product
categories from the spreadsheet. Also create a simulated selected output product page.
Discuss the elements within those pages in relation to the design principles and web usability guidelines (choose 3
HCI design principles and 3 web usability guidelines).
Identify three (3) additional customer tools and or engagement methods the website can use to increase its
competitive advantage.
Business Scenario Requirements
Several small business scenarios with accompanying
raw data sets are available to you (via the unit website).
All of which require a detailed business analysis and the
development of a mock-up business web site. Your task
is to choose one of these scenarios for which you will
complete the tasks as detailed in Parts A and B. The
business scenarios include;
1. Honest Jim Carsales – A car sales company with
over 29 years’ experience in the car industry.
2. Harry’s Bikes – Harry’s shop started small and is
now importing bikes from all over the world.
3. Eco-Homes -A family based business in sustainable
home design with 20 years’ experience now
expanding to a national level.
4. Cakes and Buns- From a humble street market
origin to having multiple stores this business now
wishes to develop an online presence to promote
their products to a wider local market as well as the
corporate catering market.
Please make sure that you download the full scenario
outlines from the unit website.
Swinburne University
INF10003 – Assignment 1 Outline
© Swinburne University 2018
Your assignment should be presented in the form of a comprehensive report with images to support your statements
and proposed designs. It is also expected that the report will also include references from sources external to the ones
already provided.
Main Submission Requirements/Structure
The structure of your report should include the following:
Executive Summary #
Table of Contents #
Introduction
Part A: Assessments of the business:
Industry Background
Business model and environment (business model type, target audience)
Value proposition
SWOT analysis and discussion
Porters 5 forces Analysis outcomes review
Table creation and discussion
Complete the unfinished spreadsheets with appropriate column labels.
With the use of a formula complete the “Wholesale Price”* column.*
Create a new column (with a formula) to show “Retail Sales Total” for
each product. *
Add screen shots (3 min) of the spreadsheet to the appendix section. One
(1) of the screenshots must be of the formula view of the spreadsheet.
Part B: Information Portal design:
Design review and justification (Do not use any online website creation services – See Assignment Guide for further
information regarding the design )
Page designs (x3), including discussion on additional customer engagement techniques
Other report components.t
Conclusion (provide brief summary and any additional recommendations)
Include an appendix #(mandatory)
Reference List #(mandatory)
Additional Resources:
The following resources (as listed below) can be used as additional guides to Help you with your analysis and design.
https://hbr.org/2015/01/what-is-a-business-model
https://www.appessaywriters.com/write-my-paper/businessnewsdaily.com/5446-porters-five-forces.html
https://www.appessaywriters.com/write-my-paper/businessnewsdaily.com/4245-swot-analysis.html
https://uxplanet.org/designing-more-efficient-forms-structure-inputs-labels-and-actions-e3a47007114f#.el8ts0exk
Submission Requirements
The submission must be your own work, that is, it must be the result of your own readings, thoughts and discussion, and
the expression of the ideas must be yours. Editorial Helpance is permitted, but should be limited to such matters as
Helpance with grammar and syntax, and suggestions for improving clarity of expression.
***IMPORTANT: Plagiarism – the action or practice of taking and using as one’s own, the thoughts, writings or other
work of someone else – is not condoned by the University and severe penalties will be imposed where plagiarism is
detected. Please refer to the University Policy regarding plagiarism (link available from unit website).
Submission Helpance
Contact your tutor immediately via email or leave a message with the convenor. If it is after hours, you may email the
assessment directly to your tutor or the convenor (as a last resort) so as to avoid late penalties.
For further information and additional resources regarding plagiarism and other issues, please go to the “Other Materials”
section of the subject website.
Report Expectations
The word expectation for this
assessment is to be within the
1800 – 2300 word range.
This assignment is an individual
assessment item only (not group
work).
Report items marked with a “ #”
do not count towards the final
word count.
An assessment cover sheet is
provided in the Blackboard site
and must be used.
Assignments without a cover
sheet will have their marks
withheld.
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