COM10007 Professional Communication Practice
Assessment: Marketing campaign Project
Group: In teams of Three-Four
Due Date: Test date on Canvas
Mark: 20% of Assessment mark
Phrase Rely: 1500 phrases
Subject: Marketing campaign Project – Swinburne Membership
Subject: You’re a communications advisor employed by a Swinburne Membership of your
alternative. Swinburne College has many golf equipment and so they want your Help. Enrolment
numbers for these golf equipment are low and there are additionally new college students attending Swinburne
for the primary time. These golf equipment are working a communication marketing campaign to extend
consciousness of their membership and enrolment numbers.
Every group ought to select one membership. There are a selection to select from however listed here are a couple of: Swinburne College for the primary time. These golf equipment are launching a communication marketing campaign to lift membership consciousness and enrollment numbers.
Every group ought to choose a single membership. There are quite a few choices, however listed here are a couple of:
– Swinburne Futsal Membership
– Swinburne Design Collective
– Swinburne Movie & Theatre Society
– Gender Agenda
– Ladies in Stem
Here’s a hyperlink to select from many others:
Golf equipment Search (swinburne.edu.au)
Analysis must be carried out on the kind of individual that might be interested by becoming a member of
this membership.
Every group will probably be marked on the next:
– Overview and historical past of the membership.
– Who’s the viewers? Clearly describes goal publics and the way finest to succeed in
them.
– What are the important thing aims? Are these proven as SMART aims?
– What’s the key message?
– Clearly exhibits the communication medium used to create consciousness and improve
membership numbers.
– Why is that this communication medium the most effective to make use of? Select one communication
medium from Conventional Media and one communication medium from Digital
Media.
– Consistency inside communication marketing campaign.
– Grammar, punctuation, spelling, Swinburne Harvard references and structured
structure.
Web page 2 of two
Communication mediums could be from the next:
The group should select one Conventional Media and one Digital Media on your
communication marketing campaign.
Conventional Media
– Rolling PowerPoint presentation for show on TV screens across the
campus (eight slides most).
– Native campus radio announcement (should present radio script and audio).
– Flier to be offered to college students on campus. It should present data and never simply
a emblem or image.
Digital Media (these have to be created, no mock-ups)
– Tik Tok Movies (minimal of two movies, most of three movies).
– Fb web page (should embody house web page and a pair of different posts with content material).
– Twitter promotional messages and pictures over a three-week marketing campaign. You want
to have sufficient content material to go over Three weeks.
– Instagram promotional messages and pictures over a three-week marketing campaign. You
must have sufficient content material to go over Three weeks.
– YouTube video (lower than 1 minute
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