Posted: September 1st, 2023

Infographics assessment

Infographics – Due week 11
Due date: 18 October 2019 (11.55pm)
Weighting: 10% of final grade
The purpose of this assessment task is to get you to think about how to creatively and
effectively communicate complex scientific information to a lay target audience using
information graphics (or infographics). The term infographics was coined to describe the
visual communication of information and data. Examples of infographics are all around us
and we rely on them in our daily lives. Take, for instance, the Melbourne metro map which
distils the city’s extensive train network into a graphic that is both informative and relatively
straightforward to interpret.
Infographics are also wildly used in the communication of scientific information, and are
widely used in a range of contexts, from children’s books and public brochures to
government pamphlets and magazine features. For some science‐related examples, please
have a look at these links:
http://naturalon.com/wp‐content/uploads/2014/04/sexual‐intercourse‐a‐true‐secret‐to‐
health_52fdfa2e452ef_w1500.jpg
https://kaiserscience.files.wordpress.com/2015/03/how‐can‐two‐populations‐of‐the‐same‐
squirrel‐species‐become‐two‐different‐species.jpg?w=960
https://s‐media‐cache‐
ak0.pinimg.com/736x/a5/14/17/a5141738e2e29a74bc6761c2c54d0fea.jpg

http://image.guardian.co.uk/sys‐
images/Guardian/Pix/pictures/2014/3/7/1394194698893/Food‐chain‐infographic‐001.jpg
For this assessment, you will be required to create an infographic relevant to your chosen
topic to accompany your news article. You will have the opportunity to bring along a draft of
your infographic to the tutorial scheduled in week 9 (Assignment focus tutorial) so that we
can provide constructive feedback prior to final submission in week 11.
Your infographics can be created using your choice of software program (e.g. PowerPoint,
Photoshop, illustrator) and should be saved as a jpeg or PDF. The size of the infographic
should be A4 size (210 x 297 mm) and you can choose whether to orient the infographic in
either landscape or portrait format. Make sure any text you include is easy to read at that
size.
The final version will be submitted through Moodle.
Late penalties will apply as per the School of Biological Science Deadline policy.
Marking criteria:
High Distinction
(80-100)
Distinction
(70-79)
Credit
(60-69)
Pass
(50-59)
Fail
(0-49)
Structure
and layout
(50%)
-information is
skilfully distilled,
organised and
structured, engaging
and easy to follow
-information is
well organised
and structured,
and generally easy
to follow
- information is
not always
consistently and
logically
organised and
structured
-flaws in the
organisation and
structuring of
information and difficult
to read and follow
-serious inability to
organise and structure
information and very
difficult to read and
follow
Graphics
and visuals
(50%)
-Outstanding and
creative use of
relevant images and
graphics to facilitate
understanding of
content
-Close attention to,
and skilful choice
of, colours, fonts
and font sizes
-No spelling
mistakes
-Effective use of
relevant images
and graphics to
facilitate
understanding of
content
-appropriate
choice of colours,
fonts and font
sizes
-only a few basic
spelling mistakes
-Images and
graphics are
mostly adequate
for facilitating
understanding of
content
-choice of colours,
fonts and font
sizes do not
always facilitate
readability
- a few basic
spelling mistakes
- Images and graphics
are, in some instances,
tangential or
inappropriate for
facilitating
understanding of content
-choice of colours, fonts
and font sizes that do not
facilitate readability
-many avoidable spelling
mistakes or overly
complex sentences.
-Ineffective use of
images and graphics that
do not facilitate
understanding of content
-Ineffective use of
colours, fonts and font
sizes that impinge on
readability
-many avoidable spelling
mistakes and sentences
that are difficult to
understand