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Posted: September 1st, 2023
Presented in Memo Format 10 20 Clearly define the Primary Target Market with Demographics (quantitative data/stats-- https://claritas360.claritas.com/mybestsegments/#segDetails)) 5 10 Clearly define the Secondary Target Market with Demographics (quantitative data/stats-- https://claritas360.claritas.com/mybestsegments/#segDetails)) 5 10 Apply some Psychographics, or behavioral/lifestyle to the Primary Target Market (qualitative, subjective observations-- https://www.esri.com/en-us/arcgis/products/tapestry-segmentation/zip-lookup) 5 10 Apply some Psychographics, or behavioral/lifestyle to the Secondary Target Market (qualitative, subjective observations-- https://www.esri.com/en-us/arcgis/products/tapestry-segmentation/zip-lookup) 5 10 Discuss all four components of the Marketing Mix or 4 Ps (Product/Service, Place, Various Promotions) 5 10 Include all four components of the promotional mix when discussing the Marketing Mix or 4 Ps (Adv., PR, Personal Selling, and various Promotions) 8 16 The use of Social Media was researched and discussed 5 10 Perform a PESTLE analysis Discuss All Six Components) This is YOUR PESTLE with YOUR IDEAS (Do not cut-and-paste from a source-- do some critical thinking!) 12 24 Please provide a minimum of three recommendations (YOUR creative marketing ideas!) 15 30 Provide data (statistics) & examples (businesses using ideas that are similar to your recommendations) 15 30 Two Infographics Provided to Support Ideas -- One Infographic created by Student (not cut-and-pasted). At least three sources are used and listed. The paper is not sloppy with multiple typos. The paper should be Clear, Concise, and Creative (not a heavily borrowed or cut-and-pasted web search document). 10 20 Total Points 100
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