Wal-Mart and Nordstrom are well-known firms and established manufacturers listed on Fortune 500 checklist. Wal-Mart caters nearly all wants of its clients from grocery to clothes whereas Nordstrom operates in trend retainging trade. It retains assortment of greater than 500 manufacturers in its retailer.
Wal-Mart
Wal-Mart is the biggest retailer in America. These low cost shops grew to become a part of American’s life in 1960s. At current it’s working in 15 international locations, it employs greater than 1.eight million associates worldwide. The variety of shops is sort of 6,500 shops and serves greater than 176 million clients per week.
The “most admired retailer” in line with FORTUNE journal has simply accomplished probably the greatest years in its historical past: Wal-Mart generated greater than $312.four billion in world income within the fiscal 12 months ended January 31, 2006, establishing a brand new report and a rise of 9.5 %. The corporate earned nearly $11.2 billion in internet revenue in fiscal 2005.[1]
Wal-Mart has gone by appreciable modifications by the 12 months 2003-04. Wal-Mart had elevated its promoting price range by $434 million between 2003 and 2004.
The mission of Wal-Mart has been to supply good jobs, good works, and residents and do good investments in 2004. The imaginative and prescient of Wal-Mart has at all times been to supply buyer every and each product on the lowest value. Wal-Mart targeted on value slicing by its technique on the merchandise combine and numerous operations. It utilized its database for shopper and requirement Assessment. This helped it to grasp the demand sample of assorted merchandise and helped in stock administration to make merchandise accessible when buyer needed it most.
The advertising actions revolve across the equation
Individuals+ Value+ Product=Worth.
Firm’s promotional methods are usually not restricted to a specific supply. Firm has utilized all the standard and trendy channels to achieve its buyer with its finest provides. Wal-Mart adopts easy value promotion technique in all its methods. Its web site is colourful engaging and shows numerous merchandise and provides in every of its net web page. Wal-Mart makes use of billboards and signboards that are positioned on the public locations and the locations with excessive visibilities. The pamphlets and print supplies are used for each in aspect the shop promotion in addition to outdoors the shops.
Nordstrom
Its one of many largest trend retail shops in US. Its annual income is $7,722.9 million. It’s ranked eighth within the normal merchandiser group of fortune 500 firms.
“At present, Nordstrom has grown from one downtown Seattle shoe retailer right into a nationwide trend specialty chain with famend providers, beneficiant measurement ranges and a collection of the best attire, footwear and equipment for the whole household. The corporate’s philosophy has remained unchanged for greater than 100 years since its institution by John W. Nordstrom in 1901: supply the shopper the absolute best service, choice, high quality and worth.”
This claims to supply branded garments in the most effective minimal prizes. It adopts numerous promotional methods for the promotion of its retailer. These methods embrace digital medium comparable to web and computer systems, occasions and packages and printed supplies. Occasions like designer garments occasions, in retailer magnificence occasions, gross sales occasions and many others. The online presence of the Nordstrom’s web site is elegant. It additionally works as a platform for the promotional methods.
At present $ 5 transport marketing campaign is happening this web site. Its webpage has numerous engaging footage creating curiosity in regards to the merchandise in addition to self promotion of the corporate. It has its personal e-catalogue which checklist all its product and equipment for the data and procuring goal.
Every of the corporate makes use of nearly all type of promotional instruments to achieve their goal shoppers and different stake holders. The usage of net pages in each the instances has been totally different with related goal of attracting shopper and promoting. Nonetheless the e-catalogue of Nordstrom and photos used within the web site is extra city and engaging. Wal-mart tries to draw mass and it’s evident from its web site presentation. Nordstrom conducts numerous occasions as considered one of its most essential promotional methods.
Reference:
Kotler, Philip, Advertising and marketing Administration, Prentice-Corridor Inc. New Jersy, 10th Version, 2000
Nankani, Financial Development within the 1990s: Studying from a Decade of Reform retrieved on 22 January 2007 from http://www1.worldbank.org/prem/classes1990s/chaps/01-Ch01.pdf
Serres, Chris Goal vs. Wal-Mart, Is Goal Company Any Higher for Employees? Could 22nd, 2005 retrieved on 22 January 2007 from http://www.reclaimdemocracy.org/walmart/2005/target_better.php
http://buyers.goal.com/phoenix.zhtml?c=65828;p=irol-newsArticle;ID=233786;spotlight=accessed on 22 January 2007
http://www.sathguru.com/Note_on_Retail_Industry.pdf accessed on 22 January 2007
http://cash.cnn.com/magazines/fortune/fortune500/snapshots/957.html accessed on 22 January 2007
http://about.nordstrom.com/aboutus/companyhist/companyhist.asp accessed on 22 January 2007
[1] http://walmartstores.com/GlobalWMStoresWeb/navigate.do?catg=5
