Course Syllabus
Course Description
Explores strategies for leading and communicating effectively with both internal and external audiences during crisis conditions. Discusses the event of a communication plan and craft and ship messaging during the crisis situation.
Course Textbook(s)
Ulmer, R. R., Sellnow, T. L, & Seeger, M. W. (2019). Efficient crisis communication: Transferring from crisis to alternative (4th ed.). SAGE. https://on-line.vitalsource.com/#/books/9781506315744
Course Studying Outcomes
Upon completion of this course, college students ought to have the ability to:
1. Apply crisis communication concept to real-world crisis conditions. 2. Consider leaders’ approaches to crisis communication and motion. three. Apply strategies for communicating and leading during occasions of uncertainty. four. Apply strategies for communicating a message to neutralize danger or scandal. 5. Create alternatives for optimistic messaging within the midst of crisis, in an effort to Help the group, its individuals, and
its model. 6. Consider moral calls for of the chief during crisis conditions. 7. Create a management communication plan for a crisis situation. eight. Develop strategies for leading the group towards crisis restoration and renewal.
Tutorial Integrity
Honesty and integrity are taken very significantly at Waldorf College. All college students ought to be acquainted with the Waldorf College Tutorial Integrity Coverage (discovered within the present Scholar Handbook) and the implications that may outcome from breaches of this coverage.
Credit
Upon completion of this course, the scholars will earn three.00 hours of faculty credit score.
Course Construction
COM 5360, Crisis Communication and Management
COM 5360, Crisis Communication and Management 1
1. Research Information: Course items include a Research Information that gives college students with the training outcomes, unit lesson, required unit sources, assignments, and supplemental sources.
2. Studying Outcomes: Every unit incorporates Studying Outcomes that specify the measurable abilities and information college students ought to acquire upon completion of the unit.
three. Unit Lesson: Unit Classes, that are positioned within the Research Information, focus on lesson materials. four. Required Unit Sources: Models include Required Unit Sources from a number of chapters from the textbook
and/or outdoors sources. 5. Dialogue Boards: College students are required to submit Dialogue Board posts in Models I-VIII. Dialogue Boards
present college students the chance for student-to-student and professor-to-student interplay based mostly on related course ideas and concepts. Particular details about accessing the Dialogue Board rubric is supplied beneath.
6. Unit Assignments: College students are required to submit for grading Unit Assignments. Particular info and directions concerning these assignments are supplied beneath. Grading rubrics are included with every task. Particular details about accessing these rubrics is supplied beneath.
7. Ask the Professor: This communication discussion board supplies college students with a chance to ask their professor basic questions or questions associated to course content material.
eight. Scholar Break Room: This communication discussion board permits for informal dialog with different classmates.
Unit Assignments
Unit I Project
Conduct a search of reports experiences that contain a corporation responding to crisis occasions. Search for a spread of experiences to get an outline of the kinds of crises that organizations have responded to lately. Then, choose one crisis occasion to develop your paper, addressing the next factors. Help your response with particular examples from the information report and our assigned readings, and illustrate the precise course ideas you relied on to attract your conclusions.
Outline organizational crisis, and clarify the distinction between danger and crisis. Describe the standards leaders ought to use to find out whether or not an occasion constitutes a crisis occasion. Who have been the stakeholders? Who was impacted by the crisis—both inside and outdoors of the corporate? Was the crisis preventable? Have been the circumstances of the crisis predictable/unpredictable? Have been there components of uncertainty that have been outdoors of the organizational leaders’ management? What can the organizational leaders be taught from the crisis and their responses? Who spoke to the media/public on behalf of the group? What message did she or he convey on behalf of the group (i.e., did she or he search to Help stakeholders, assign/settle for blame for the crisis, talk the group’s plan for restoration)? How might the group make the response simpler?
See the grading rubric for extra pointers. It’s endorsed that you just use the rubric as a guidelines as you draft the essay. Seek advice from the rubric usually, and make sure you fulfill the necessities for all standards listed.
Your paper should be at the least two pages in size. Adhere to APA Type when establishing this task, together with in-text citations and references for all sources which are used. Please be aware that no summary is required.
This formal paper instance supplied by the Waldorf College Writing Heart exhibits this sort of formatting.
Unit II Case Research
After reviewing the case described in Instance four.three on pages 57-60 of your textbook, write an Assessment utilizing discourse of renewal concept as a framework to investigate the group’s crisis response. Utilizing the Waldorf On-line Library, conduct any extra analysis crucial to totally consider the facets of the crisis response described within the concept. Cite particular examples to Help your factors.
See the grading rubric for extra pointers. It’s endorsed that you just use the rubric as a guidelines as you draft the essay. Seek advice from the rubric usually and make sure you fulfill the necessities for all standards listed.
Your case examine should be at the least two pages in size. Adhere to APA Type when establishing this task, together with in- textual content citations and references for all sources which are used. Please be aware that no summary is required.
This formal paper instance supplied by the Waldorf College Writing Heart exhibits this sort of formatting.
COM 5360, Crisis Communication and Management 2
https://mywaldorf.waldorf.edu/media/formal-essay-with-bubbles/
https://mywaldorf.waldorf.edu/media/formal-essay-with-bubbles/
Unit III Case Research
After reviewing the case described in Instance four.6 on pages 68-72 of your textbook, write an Assessment by responding to the questions listed within the desk beneath “You Make the Name” on pages 71-72 named “Classes on Producing Efficient Crisis Communication”. After answering these questions, additionally write a quick Assessment on Dominos’ organizational chief’s targets during their crisis response.
Current your responses in a format you’d use in the event you had been employed by Domino’s as a crisis communication marketing consultant and have been making ready this report to supply to the consumer straight. Make sure the content material, tone, and presentation are applicable for your supposed viewers.
See the grading rubric for extra pointers. It’s endorsed that you just use the rubric as a guidelines as you draft the Assessment. Seek advice from the rubric usually, and make sure you fulfill the necessities for all standards listed.
Your paper should be at the least three pages in size. Adhere to APA Type when creating citations and references for this task. APA formatting, nonetheless, just isn’t crucial
Unit IV Project
This task has two parts – an overview and a code of ethics. Please put together both parts and submit as one single Phrase doc. Use part headings to prepare the knowledge, however don’t paste the task directions into your doc.
Half I: Introduction and Define
The ultimate mission on this course is to create a crisis communication plan. From inside the course syllabus, Assessment the task directions for the ultimate mission. Strategy the mission as in case you are the director of communications for a corporation, which generally is a for-profit or non-profit group.
Please use full sentences inside the define/introduction and make certain your define/introduction applies course ideas. Draft the define/introduction by performing the next actions:
Describe the business/group you might be representing. Listing the stakeholders (particular clients, purchasers, shareholders, and different teams) that your group serves and/or impacts. Clarify any issues or challenges the group would possibly face, together with potential dangers, earlier crises, or different points that may should be thought of while you develop the crisis communication plan. Discover an present crisis communication plan for the same group, and hyperlink to the doc. Determine at the least two classes described in Chapter three which are adopted within the plan. Focus on whether or not or not any classes are evident within the plan and the influence, if any, on the effectiveness of the plan.
Half II: Code of Ethics
Create a code of ethics for leaders responding to crisis occasions. The code should
have at the least 10 unique, moral guideline statements, embrace statements which are written in full sentences (For instance, accountability is a tenet, however it isn’t a selected guideline. As an alternative, an moral guideline based mostly on the precept of accountability could be, “We’ll publicly acknowledge errors in manufacturing, coverage, or judgment that harmed stakeholders.”), and embrace pointers that display you might be making use of course ideas.
For examples of codes of ethics, you’ll be able to conduct a search for insurance policies from organizations and business associations just like the one you’ve gotten chosen for the mission. Be sure you Assessment the codes solely to familiarize your self with the kinds of statements which are included and the general format.
To finish the task, you have to write unique pointers. Be sure that you don’t plagiarize one other coverage through the use of pointers contained in present codes.
See the grading rubric for extra pointers. It’s endorsed that you just use the rubric as a guidelines as you draft the code of ethics. Seek advice from the rubric usually and make sure you fulfill the necessities for all standards listed.
Your introduction, define, and code of ethics all collectively in a single doc should be at the least three pages in size. Adhere to APA Type when creating citations and references for this task. APA formatting, nonetheless, just isn’t crucial
COM 5360, Crisis Communication and Management three
Unit V Project
Press Launch
Assessment Instance 6.four on pages 98-101 of your textbook. Assuming the position of the general public relations director for King Automobile, create a press launch in response to the second spherical of testing that got here again optimistic for excessive ranges of melamine.
The press launch should
present you relied on the 10 classes in Chapter 5 as a information to develop the content material of the press launch, embrace any related info described within the case examine (conduct extra analysis on the case as wanted), comply with this press launch format/template embrace at the least one quote from a King Automobile consultant (attribute the quote to your self because the PR director for King Automobile).
Your press launch should be at the least one web page, however now not than two pages in size. Adhere to APA Type when creating citations and references for this task. APA formatting, nonetheless, just isn’t crucial.
You possibly can conduct a search for press releases to make use of as examples. Assessment the press releases solely solely to familiarize your self with the construction and total format. To finish the task, you have to write an unique press launch.
Guarantee you don’t plagiarize one other press launch through the use of content material in any instance press releases. (For extra details about the implications of plagiarism, please see Waldorf’s Tutorial Integrity Coverage within the Waldorf College On-line Applications Catalog.
Unit VI PowerPoint Presentation
PowerPoint Presentation
Assessment Instance four.1 on pages 49-53 of your textbook. Utilizing the 10 classes in Chapter 7 as a information, assume the position of a crisis communications marketing consultant employed by BP one month after the spill has been contained. Develop a PowerPoint presentation for BP management to make use of during a press convention that will probably be given inside the subsequent week, with the aim of using optimistic messaging, repairing the corporate’s picture, and explaining the corporate’s future plans.
The presentation should be at the least eight slides, not together with the introduction or quotation slide. Use picture restore concept (described in Chapter 2) as a framework for your method.
When utilizing photos in a public presentation, you should use any of your personal unique photos for which you personal the copyright (corresponding to images you took your self). When you search for photos on-line, understand that some images won’t be public area (i.e., free to make use of). They might have a copyright that requires both permission or buy to make use of. To keep away from copyright infringement, it’s best to make use of images which you can clearly determine as public area. Free inventory images (that are public area images and would not have a copyright) can be found at http://www.freeimages.com/.
Unit VII Project
Social Media Coverage
Create a social media coverage for a corporation (of your alternative) with the aim of optimistic messaging, neutralizing danger, and crisis prevention. Choose the identical group as for the ultimate mission (making a crisis communication plan). This social media coverage will probably be included into the ultimate mission as one part of the whole crisis communication plan. The format ought to comply with the identical format used within the crisis communication plan.
Your coverage should:
clearly determine the group/target market that the social media coverage is written for. describe procedures concerning how workers (such because the PR director/spokesperson) ought to use social media when representing the group. Clarify how social media can be utilized for optimistic messaging, crisis prevention, and neutralizing danger. Add every other sections that could be related to your group. Apply course ideas while you create the coverage. embrace clear, detailed procedures utilizing a format that’s straightforward to comply with. add any templates or worksheets that could be useful for leaders to make use of. use textual content enhancements and visuals to emphasise and for readability. Along with fundamental enhancements, corresponding to daring, underline, italics, caps, font/font dimension, and color-coding, you’ll be able to embrace graphs, illustrations, or different visible components.
COM 5360, Crisis Communication and Management four
https://on-line.waldorf.edu/bbcswebdav/xid-134489839_1
http://www.waldorf.edu/Obtain-Info
http://www.freeimages.com/
You possibly can seek advice from examples of crisis communication plans to find out a format for the coverage. Assessment these plans ONLY to familiarize your self with the construction and total format. To finish the task, you have to write an unique coverage. Guarantee you don’t plagiarize one other coverage through the use of content material in any instance social media insurance policies or crisis communication plans.
Your coverage should be at the least three pages in size. Adhere to APA Type when creating citations and references for this task. APA formatting, nonetheless, just isn’t crucial
Unit VIII Last Undertaking
Crisis Communication Plan
Create a crisis communication plan for leaders in a selected group.
The plan should
clearly determine the group/target market the plan is written for, create sections describing every kind of potential crisis this group would possibly encounter and an applicable response,
The sections ought to be tailor-made to your particular group. For instance, if your organization produces a meals product, recollects might be an essential matter to deal with. Be sure you apply course ideas, together with these associated to optimistic messaging and crisis prevention/danger. NOTE: Embody the social media coverage created during Unit VII as one part of the plan. You possibly can replace the coverage and make any crucial revisions to the model you submitted in Unit VII.
determine stakeholders who could be affected by the crisis, Embody procedures to speak internally with these inside the corporate and externally with stakeholders outdoors of the corporate.
embrace clear, detailed procedures utilizing a format that’s straightforward to comply with, add any templates or worksheets that could be useful for the leaders to make use of when responding to a crisis occasion, and use textual content enhancements and visuals to emphasise and for readability.
Along with fundamental enhancements corresponding to daring, underline, italics, caps, font/font dimension, and color-coding, you’ll be able to embrace graphs, illustrations, or different visible components.
Your crisis communication plan should be at the least 6 pages in size. Adhere to APA Type when creating citations and references for this task. APA formatting, nonetheless, just isn’t crucial.
Be aware: In Unit I, you developed a definition of an organizational crisis and you’ve gotten been making use of that definition to your written work all through the time period. This definition ought to change into the idea for your crisis communication plan. In Unit II, you have been launched to a number of key crisis communication theories. Depend on these ideas to information your plan. Both the definition you created in Unit I and the theories you realized about in Unit II ought to present justification for your particular technique. The Unit VIII readings (Chapter 12 of your textbook) elaborate on a key concept introduced within the course: discourse of renewal concept.
The 4 alternatives introduced within the chapter are essential facets to contemplate as you develop the plan:
1. organizational studying, 2. moral communication, three. potential fairly than retrospective imaginative and prescient, and four. efficient organizational rhetoric.
To finish the task, you have to write an unique plan. Guarantee you don’t plagiarize one other plan through the use of content material in any instance crisis communication plans.
Submitting Course Papers/Tasks
After getting accomplished your papers/tasks, submit your accomplished papers/tasks by importing by the Project tab in every unit. Don’t e-mail your paper on to your professor. By utilizing the Project tab, your report will robotically be up to date to point you’ve gotten submitted your papers/tasks, and the task will probably be supplied to your professor for grading. Directions for submitting your task might be discovered beneath the Project tab in every unit.
COM 5360, Crisis Communication and Management 5
APA Tips
Waldorf College requires that college students use the APA fashion for papers and tasks. Subsequently, the APA guidelines for formatting, quoting, paraphrasing, citing, and itemizing of sources are to be adopted. Details about utilizing APA fashion might be present in APA Type Help in the Course Menu. This space supplies hyperlinks to Web websites, tutorials, and guides that present complete info on APA formatting, together with examples and pattern papers.
Grading Rubrics
This course makes use of analytic grading rubrics as instruments for your professor in assigning grades for all studying actions. Every rubric serves as a information that communicates the expectations of the training exercise and describes the standards for every stage of accomplishment. As well as, a rubric is a reference software that lists analysis standards and may help you set up your efforts to satisfy the necessities of that studying exercise. It’s crucial for you to familiarize your self with these rubrics as a result of these are the first instruments your professor makes use of for assessing studying actions.
Rubric classes embrace (1) Dialogue Board, (2) Assessment (Written Response), and (three) Project. Nevertheless, it’s attainable that not the entire listed rubric sorts will probably be utilized in a single course (e.g., some programs might not have Assessments).
The Dialogue Board rubric might be discovered inside Unit I’s Dialogue Board submission directions.
The Assessment (Written Response) rubric might be discovered embedded in a hyperlink inside the instructions for every Unit Assessment. Nevertheless, these rubrics will solely be used when written-response questions seem inside the Assessment.
Every Project kind (e.g., article critique, case examine, analysis paper) can have its personal rubric. The Project rubrics are constructed into Blackboard, permitting college students to Assessment them previous to starting the Project and once more as soon as the Project has been scored. This rubric might be accessed by way of the Project hyperlink positioned inside the unit the place it’s to be submitted. College students may entry the rubric by the course menu by deciding on the “Grades” hyperlink.
Once more, it’s vitally essential for you to change into acquainted with these rubrics as a result of their utility to your Dialogue Boards, Assessments, and Assignments is the tactic by which your teacher assigns all grades.
Communication Boards
These are non-graded dialogue boards that mean you can talk with your professor and different college students. Participation in these dialogue boards is inspired, however not required. You possibly can entry these boards with the buttons within the Course Menu. Directions for subscribing/unsubscribing to those boards are supplied beneath.
Click on right here for directions on subscribe/unsubscribe and submit to the Communication Boards.
Ask the Professor
This communication discussion board supplies you with a chance to ask your professor basic or course content material questions. Questions might concentrate on Blackboard areas of on-line course parts, textbook or course content material elaboration, extra steerage on Assessment necessities, or basic recommendation from different college students.
Questions which are particular in nature, corresponding to inquiries concerning Assessment/task grades or private lodging requests, are NOT to be posted on this discussion board. If in case you have questions, feedback, or issues of a non- public nature, please be at liberty to electronic mail your professor. Responses to your submit will probably be addressed or emailed by the professor inside 48 hours.
Earlier than posting, please guarantee that you’ve learn all related course documentation, together with the syllabus, Assessment/task directions, school suggestions, and different essential info.
Scholar Break Room
This communication discussion board permits for informal dialog with your classmates. Communication on this discussion board ought to all the time preserve a normal of appropriateness and respect for your fellow classmates. This discussion board ought to NOT be used to share Assessment solutions.
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https://on-line.waldorf.edu/bbcswebdav/establishment/CSEG_Content/Commons/PDFs/Create_New_Thread_Subscribe.pdf
Schedule/Grading
The next pages include a printable Course Schedule to help you thru this course. By following this schedule, you’ll be assured that you’ll full the course inside the time allotted.
Unit I Defining Crisis Communication [ Weight: 10% ]
Learn/View: Unit I Research Information Chapter 1: Defining Crisis Communication Unit Useful resource (1 video): See Research Information
Focus on: Unit I Dialogue Board 2%
Submit: Unit I Project eight%
Unit II Crisis Communication Idea in Apply [ Weight: 10% ]
Learn/View: Unit II Research Information Chapter 2: Understanding Crisis Communication Idea and Apply Chapter four: Making use of the Classes to Produce Efficient Crisis Communication, pp. 57-60 Unit Useful resource (1 article): See Research Information
Focus on: Unit II Dialogue Board 2%
Submit: Unit II Case Research eight%
Unit III Approaches to Crisis Communication [ Weight: 10% ]
Learn/View: Unit III Research Information Chapter three: Classes on Efficient Crisis Communication Chapter four: Making use of the Classes to Produce Efficient Crisis Communication Unit Useful resource (1 article): See Research Information
Focus on: Unit III Dialogue Board 2%
Submit: Unit III Case Research eight%
Unit IV Moral Calls for of the Chief [ Weight: 10% ]
Learn/View: Unit IV Research Information Chapter 11: Responding to the Moral Calls for of Crisis
Focus on: Unit IV Dialogue Board 2%
Submit: Unit IV Project eight%
COM 5360, Crisis Communication and Management 7
Unit V Leading During Occasions of Uncertainty [ Weight: 10% ]
Learn/View: Unit V Research Information Chapter 5: Classes on Managing Crisis Uncertainty Effectively Chapter 6: Making use of the Classes for Managing Crisis Uncertainty Effectively Unit Sources (1 article, 1 video): See Research Information
Focus on: Unit V Dialogue Board 2%
Submit: Unit V Project eight%
Unit VI Restoration and Renewal [ Weight: 10% ]
Learn/View: Unit VI Research Information Chapter 7: Classes on Efficient Crisis Management Chapter eight: Making use of the Classes for Creating Efficient Crisis Management
Focus on: Unit VI Dialogue Board 2%
Submit: Unit VI PowerPoint Presentation eight%
Unit VII Optimistic Messaging and Neutralizing Danger [ Weight: 10% ]
Learn/View: Unit VII Research Information Chapter 9: Studying By way of Failure Chapter 10: Danger Communication
Focus on: Unit VII Dialogue Board 2%
Submit: Unit VII Project eight%
Unit VIII Making a Crisis Communication Plan [ Weight: 30% ]
Learn/View: Unit VIII Research Information Chapter 12: Facilitating Renewal By way of Efficient Crisis Communication
Focus on: Unit VIII Dialogue Board 2%
Submit: Unit VIII Last Undertaking 28%
COM 5360, Crisis Communication and Management eight
COM 5360, Crisis Communication and Management
Course Syllabus
Course Description
Course Textbook(s)
Course Studying Outcomes
Tutorial Integrity
Credit
Course Construction
Unit Assignments
Unit I Project
Unit II Case Research
Unit III Case Research
Unit IV Project
Half I: Introduction and Define
Half II: Code of Ethics
Unit V Project
Press Launch
Unit VI PowerPoint Presentation
PowerPoint Presentation
Unit VII Project
Social Media Coverage
Unit VIII Last Undertaking
Crisis Communication Plan
Submitting Course Papers/Tasks
APA Tips
Grading Rubrics
Communication Boards
Schedule/Grading
