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Posted: February 21st, 2023
1.0 Executive Summary
The Executive Summary should provide an enthusiastic snapshot of your venture, explaining
what you do and why it will succeed. The Executive Summary is supposed to be written last and is expected to be 2 pages or less. After reading this section, the reader will have a basic understanding of your venture. Resist the temptation to “cut and paste” from each section and instead craft a compelling summary. The Executive Summary should stand alone and leave the reader wanting to learn more.
1.Business/Program Description and Goals
This section should be written so that a reader unfamiliar with your venture and/or parent organization will be able to comprehend the information.
• What is your venture?
• What product/service will you offer?
• What are your business and social goals? How will you measure and evaluate
them?
• Who is the parent organization?
2.Market Need
• What customer need(s) does your product/service address?
• Who is your target market(s)?
• Why will they buy from you or give you a grant?
3. Competitive Analysis
• How would you describe the competitive environment?
• What is your market niche?
4. Organization and Management
• Identify key management functions and the person who will fill the role. Include
information on background/skills that are relevant to the venture and will enable
them to succeed in their role.
5.Marketing and Sales Strategy
• Identify key components of your marketing strategy.
• What is your sales process and why will it be successful? Financials
6.Financials
Briefly define your business model: customer value proposition, profit formula, key resources and key processes.
Include key financials, such as revenue and profit for years 1-5 as well as capital requirements.
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