Task- 2
Marketing Management (MGT 201)
Half-A Case Research
Learn the Chapter Case Research entitled Yogurt Lovers say, “It’s All Greek to Me” from Chapter- 11 “Product, Branding and Packaging choices” Web page: – 381 given in your textbook – “Marketing” (eighth Version) by Dhruv. Grewal and Michael. Levy (2022) and reply the next Questions:
Task Question Assignment(s):
1. Typically talking, what sort of product is yogurt? Does your reply change for the completely different product classes that ‘Chobani’ has outlined for its choices? (2 Marks)
2. Is ‘Chobani’s’ introduction of yogurt for youngsters a model extension or line extension? Clarify. (2 Marks)
three. How is ‘Chobani’ positioning its varied product classes at present? How is it speaking its present positioning technique? (2 Marks)
Half-B Essential Considering
Reply the next questions primarily based on the ideas mentioned in Chapter- 13, 15 and 18
1. Assume you had been employed by the native grocery retailer to Help in assessing its service high quality primarily based on the 5 service dimensions to find out the general service high quality: reliability, responsiveness, assurance, empathy, and tangibles. How would you go about enterprise this undertaking? (Ch-13) (three Marks) Assume you had been employed by an area grocery retailer to help in assessing its service high quality throughout 5 service dimensions to find out total service high quality: dependability, responsiveness, assurance, empathy, and tangibles. What steps would you’re taking to finish this undertaking? (Ch-13) (three Marks)
2. Value skimming and market penetration pricing are the 2 vital pricing methods utilized by Entrepreneurs. Ahmad needs to launch his new backpack within the native market. Being a marketer which pricing technique you’ll recommend him to make use of and why? (Ch-15) (three Marks)
three. Do you discover any distinction between promoting and public relations? How can public relations contribute to a agency’s IMC? Clarify with the Helpance of an acceptable instance.(CH-18) (three Marks)
Observe:
1. Reply all of the questions primarily based in your understanding from the ideas mentioned within the class, PPTs and Textual content guide.
2. Justify your solutions with at the very least two references for every Question Assignment.
three. If plagiarism is greater than 25% you’ll get zero marks for the questions involved.
Solutions
Half-A
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Half-B
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