NURS 623 SIGNATURE ASSIGNMENT:
NURSE LED AMBULATORY CLINIC BUSINESS PLAN PROPOSAL AND PRESENTATION
Program final result: Design a nursing group marketing strategy using budgeting, cost-benefit Assessment, and advertising and marketing ideas.
Supplemental Studying Supplies:
Studying
Johnson, J., & Garvin, W. (2017). Superior apply nurses: Growing a marketing strategy for an unbiased ambulatory clinic apply. Nursing Financial$ 35(three), p. 126-141.
Brandt, J., Reed Edwards, D., Cox Sullivan, S., Zehler, J., Grinder, S., Scott, Okay., Prepare dinner, J., Roper, D., Dickey, A., & Maddox, Okay. (2009). An evidence-based enterprise planning course of. Journal of Nursing Administration 39(12), p. 511-513.
Brown, L. (2019). Beginning a nurse-owned enterprise. American Nurse Right this moment 14(6), p. 23-24.
Chan, R., Marx, W., Bradford, N., Gordon, L., Bonner, A., Douglas, C., Schmalkuche, D., & Yates, P. (2018). Scientific and financial outcomes of nurse-led providers within the ambulatory care setting: A scientific Assessment. Worldwide Journal of Nursing Research, 81, p. 61-80.
US Small Enterprise Affiliation
https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan
J&J Nursing – Nurse Entrepreneur
https://nursing.jnj.com/specialty/nurse-entrepreneur
Listening
Podcast: See You Now
https://nursing.jnj.com/see-you-now-podcast/44-way-more-than-a-health-plan
Watching
Video: NURSES: Their Important Position in Remodeling Healthcare
https://www.youtube.com/watch?v=_s05qFON5EA
Writing a marketing strategy to your nurse-led clinic
https://www.youtube.com/watch?v=h_dXKQGyrjk&t=309s
Demise by Powerpoint: A Crash Course on Slide Design
https://www.youtube.com/watch?v=-U_HN7H8n8E
SIGNATURE ASSIGNMENT PART ONE: PROPOSAL – DUE WEEK 11
Two of the 4 key messages from the 2011 IOM Landmark Report: The Way forward for Nursing: Main Change, Advancing Well being are:
• Nurses ought to apply to the complete extent of their schooling and coaching
• Nurses ought to be full companions, with physicians and different well being professionals, in redesigning well being care in america
The transformation of healthcare gives nurses with the chance to apply to the complete extent of their license. Preserving this in thoughts, you’re planning to open a nurse led ambulatory clinic.
• Determine a group in want of healthcare, a goal inhabitants, a payor construction, and providers to be offered.
• Utilizing the NY State Scope of Follow for NPs or DNPs https://www.aanp.org/advocacy/new-york develop a marketing strategy for this nurse led ambulatory clinic.
Key Parts of a Enterprise Plan
• Introduction and goal/want to your clinic – Neighborhood identification together with social determinants for well being of the group
• Description of the enterprise mannequin you’ll use with market and competitors Assessment for the group. The clinic have to be Nurse-Led due to this fact, you must embody particulars concerning the New York State Scope of Follow for NPs or DNPs
• Operational Plan – SWOT Assessment or hole Assessment to your group wants
• Advertising Plan – your distinctive promoting proposition (as nurses), “The Why”
• Organizational Plan – who’re you? What do you do?
• Monetary Plan – what’s the monetary technique and sustainable targets of the company? (embody insurances, staffing plan, start-up prices)
• Govt Abstract – describe your small business together with mission, imaginative and prescient, and goal inhabitants and desires
