Contents
CRKC7002 – Marketing Management 2
Formative Assessment Temporary 2
CRKC7002 – Marketing Management
Formative Assessment Temporary
For the Formative Assessment, we will be wanting each to your potential to use what we now have coated up to now and to your abilities in writing an educational paper.
You first want to decide on an organisation whose advertising and marketing you’ll examine. It may be nearly any sort of entity: your individual firm, a neighborhood personal agency, a Non-Governmental Organisation (NGO), a Not-for-Revenue Organisation (NPO), an academic establishment, or perhaps a main company. It might, nevertheless, Help in case you knew it nicely.
The chosen organisation must respect the next standards:
• to be an current organisation whose appropriate identify is used.
• to have competitors, thereby excluding monopolistic entities.
• to not be Apple, Coca-Cola, or Safaricom (these have been chosen too typically).
Seek the advice of the Presentation – Pointers to Writing the Assessments – posted to the primary tab of the course syllabus to get additional steerage on the selection of organisation. This doc will even give help on different issues associated to writing the Assessment.
With the chosen organisation in thoughts, now briefly analyse the appliance of the next advertising and marketing ideas to it:
• Marketing Combine
• Differentiation and Aggressive Benefit
• Dealing with Commoditisation (+Whole Product and Answer providing)
• Segmentation
The goal size for the Formative Assessment is 1,000 phrases +/-10%. A completely developed paper might be for the ultimate, the place the analyses are anticipated to be extra detailed.
You’ll get suggestions in your paper from us, which you need to use to develop the ultimate Assessment. The paper won’t, nevertheless, be given a mark because it won’t explicitly be a part of your total grade.
Please you should definitely seek the advice of the next video and paperwork, all posted within the syllabus:
• Writing Educational Papers. See the Essential Unit for the Video by Dr. Damary.
• Factors about English. See the Essential Unit for this brief doc.
• Pointers on Writing the Assessments. See the Essential Unit, Unit three, and Unit eight for this presentation.
