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Jamba Juice (A)Early morning on a bright day in mid-January 2009, James D. White, CEO of Jamba Juice, wasdriving down highway 580 headed to Jamba Juiceâs Emeryville, California, headquarters.Unfortunately, today, White could not enjoy the scenic route of rolling hills which were green thistime of year and palm trees swaying in the background. His mind was preoccupied with theupcoming meeting with the board of directors in which he would present his vision for the future.Although he was excited about Jamba Juiceâs growth potential as the leader in the smoothie and freshjuice bar industry (Exhibit 1), his plan would require that the company embark into unchartedterritory. White was hired during a time of extreme crisis for the company. Starting in 2007, Jamba Juice lost$23.9M in operating income on $317.2M in revenue (Exhibit 2). Operating performance in 2008 - Affordable Custom Essay Writing Service | Write My Essay from Pro Writers waseven worse as weakening of the overall economy coupled with the rapid expansion of companystores translated to a net income loss of $149.2M on revenues of $342.9M. When the former CEO PaulClayton and CFO Donald Breen left the company in 2008 - Affordable Custom Essay Writing Service | Write My Essay from Pro Writers, three boards of directors moved in to runthe day-to-day operations. Chairman of the Board, Steven Berrard took over as interim CEO andcontroller Karen Luey became interim CFO. In September 2008 - Affordable Custom Essay Writing Service | Write My Essay from Pro Writers, Jamba Juice was entering its slowseason, running out of cash, and suffering from operating losses. Fortuitously, one business daybefore Lehmann Brothers collapsed,Berrard secured a $25.0M two year bridge loan. The timing wasperfect. The Lehmann Brothersâ bankruptcy sent shockwaves throughout the global economyprecipitating a freeze in credit markets and closing the availability of debt to small companies likeJamba Juice for the next few years. Barely averting a near collapse of the business, the board of directors initiated an executive searchto find a new CEO for Jamba Juice who possessed the ability to turnaround the failing business.James White was chosen to lead the effort and believed the company had a bright future. Whitelistened to and observed the internal challenges at Jamba Juice and developed a list of strategicchoices that would need to be approved and sequencerefer attachment
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