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Introduction:This capstone project requires you to create a business plan for a start-up company.You will create a start-up business using the scenarios provided. The business planrequires that you demonstrate the integration and synthesis of competencies in alldomains required for your degree program.Accounting Majors:Develop a business plan for a start-up company that offers some type of accountingservice. The type of services offered could include bookkeeping, auditing, taxpreparation, accounting software, or some other type of current or potential service.Task:Create a business plan for your hypothetical company in which you do the following:A. Write an executive summary (suggested length of 1â2 pages) in which you:1. Identify the business name and location.2. Write a page paper - Describe the mission, goals, and objectives of the business.3. Discuss three keys to the companyâs success.B. Write a company summary (suggested length of 4â6 pages) in which you:1. Write a page paper - Describe the history of the industry in which the company will operate.2. Identify the legal form that the company will take.3. Write a page paper - Describe the location and type of facilities needed for the company.4. Write a page paper - Describe the management structure, including key personnel and positions.5. Write a page paper - Describe the products and services offered by the company.C. Develop a market analysis (suggested length of 3â5 pages) in which you:1. Write a page paper - Describe the target market for the companyâs products and services.2. Complete an industry analysis for the company.3. Complete a competitive analysis.D. Develop a market strategy (suggested length of 3â6 pages) in which you:1. Discuss the four Ps of marketing as they relate to company products and services.2. Develop a price list for the companyâs products and services.3. Develop a selling strategy with specific goals, milestones, and deliverables.4. Develop a sales forecast based on expected market conditions.E. Develop an implementation strategy (suggested length of 3â6 pages) in which you:1. Summarize your overall strategy for successfully launching your business.2. Outline target dates, goals, and objectives for implementation.3. Develop a control plan to be used to evaluate the success of the company inmeeting milestones.F. Calculate and develop the financial statements and projections (suggested length of 3â5 pages) for the firstyear of business by doing the following:1. Develop a month-by-month estimate of revenues and operating costs based on thesales forecast.2. Develop a forecasted profit and loss statement.3. Develop a forecasted balance sheet.Note: You may choose to use a business plan financials template to prepare this section orcreate your own template.G. Write a financial report (suggested length of 1â2 pages) in which you:1. Summarize the financial projections and the assumptions used in estimating theprojections. Provide the following in your report:a. Estimated break-even pointb. Companyâs financial position at the end of year 1c. Estimated capital/investment needsH. If you choose to use outside sources, include all inÂtext citations and references in APA format.Note: Please save word-processing documents as *.rtf (Rich Text Format) files.Note: For definitions of terms commonly used in the rubric, see the attached RubricTerms.Note: When using outside sources to support ideas and elements in a paper orproject, the submission MUST include APA formatted in-text citations with acorresponding reference list for any direct quotes or paraphrasing. It is notnecessary to list sources that were consulted if they have not been quoted orparaphrased in the text of the paper or project.Note: No more than a combined total of 30% of a submission can be directly quotedor closely paraphrased from outside sources, even if cited correctly. Here are somehelpful APA resources:https://essays.homeworkacetutors.com/write-my-essay/apastyle.orghttps://essays.homeworkacetutors.com/write-my-essay/citationmachine.nethttp://owl.english.purdue.edu/owl/resource/560/01
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