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Fuala Company considered as one of the most famous chocolate companies in the UAE, this company has been established in 2002 moreover it has many branches in all Emirates states. The name of Fuala comes from the hospitality of UAE people. This report will cover many points such as business description, unique selling point, Company advertising, Strengths plus weaknesses, Company problems in addition to the solutions and Company’s market share.

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2. Business Description Dictionary – View detailed dictionary

noun

introduction

prelude

preface

preamble

foreword

premise

vanguard

advance guard

proem

adjective

headlong

adverb

fore

pFuala pride identity of the UAE is a national company specializing in making all kinds of sweets and chocolate, founded in 2002 to be the sample of local industry with excellent quality, belief in the importance of participating in the report of development and experience of those who made it paid to the challenge of all that is imported to begin with the idea of manufacturing Fuala inspired from the date of the UAE and the taste of the community and his love disease.

Fuala makes marvelous cakes, cookies, in addition to biscuit with high quality dates filled by different kind of nuts. If you need to make an official gift Fuala makes dazzling gift-sets, perfectly decorated on the big plate or in basket .Often local emirate buy them for el- Edie, weddings ,moreover baby birth .I usually buy them when I go to visit my dear friends or occasion . Faula has shops all over UAE cities with the same price also company offers 80 flavors.

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Fuala company’s by the general manager detection Radwan ALHosni built a large factory special with its products in the city of Dubai In 2007 at total cost of up to AED 50 million, noting that there are continuous efforts to expand the plant to meet the needs and demands increased and contributes to the increase in production for the opening of stations selling.

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3. Unique selling point

The company has several rival of foreign companies, but depends section to accept the consumer industries and products, and at the same time the company try to get a high level to be with global companies, despite the major differences, the field of providing products that beat their quality from other companies such as sweets the most impressive kind of date, dry figs apricots and biscuits.

The company makes fresh chocolates simple as that.

Our difference is double

The taste

Fair trade part sourced this will make a difference to both your taste flower and to cocoa growers conscience clear!

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The design of the basket and checkout has been a labor of love to try and give customers all the options they need in a simple interface. Customers can choose to collect their order (and save money) or have the Chico delivered. They can also choose multiple recipients to send any

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number of containers to, with a note for each and even decide how the tins should be packed-either individually to letter box size or in a single pack. The company goes step by step to be more famous than another competitor in UAE plus all over the world in next view year because it use some thing special to make their products, furthermore it has managements enjoys ability along with renewable goals with provides the best. According Fuala became an associate to all society members in all occasion and availed its powers to record great results.

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4. Company advertising

Fuala company from time to time dose several things for the advancement of the

definition of its products for example in the firstly, advertise in newspapers and magazines to

attach some pictures + Posting some of the paragraphs concerning chocolates

Secondly, its offer programs for the company and shows products through television

channels with the work of a television program are displayed some of the products

Company. Thirdly, shows products through the screens in malls in the State Assembly.

Fourthly, its shows products in exhibitions by using some kinds to explained how it’s tasty and

delicious .Finaly,Fuala use the internet to advertising the products in several website

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reinforcement

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5. Strengths and weaknesses

All companies have something good and bad all over the word for example, the strengths in Fuala the brand which the company take it from UAE’s hospitality which people used to have it in the past and still have it now .The tasty of the chocolates and the flavors when you try it for the first time you will never forget it at all, so in the next time you will need more.. Products experts specialize in the art of pastries, citrus and chocolate.

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The company has an experience of international chefs are trained by the chefs of Europe. Its use the best types of dates, figs and apricots in their products so its make them delicious and more needs from customers. Select the best types of raw materials as well as they use of best natural products .Fuala has modern shops with new machines and their staff the know how to management them in right way in all condition without any problems.

The weaknesses in Fuala Company are a little put still effect their work for example, it has limited scope of work within the State only. The company provide expert foreign to offer training courses for workers in it so it cost DH 50000 during the week .On the other hand some Arab workers inexperienced for the variety work so they need for continuous training, which cost the company a lot. Some sweets attitude a high amount of sugar, which can unhealthy for users. Although it has shops in all emirate cities put, it has only one warehousing it based in Abu Dabi.

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attenuating circumstances

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6. Company problems and the solutions

All company has problems some are similar and another are different for example in Fuala company they have many problem firstly it hasn’t any support form the government so that it will be always keep it in risk. Then the company is new in the market, so it might be failure at any time. Next, it sales their products in UAE so the profit will not increase like if it has external work .Finally, The rent of the shops were it sale their products is very high so the profit will be decrease.

The solutions to solve the problems the company open a big factory in Dubai to use it for providing more products, which can seals to other countries. The company started to open shops in out side boarder for example, Oman, Qatar and KSA so this plan will make more profit for the company and it will be famous all over the world. The company try to create some thing new in the market so it will be good for customers to have a new tasty product ,so it will be satisfied them so the profits will increase.

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7. Company’s market share

However, this company begins by less than one million dirham’s step by step they became good company with good reputation. In 2007 they spent about 50 millions just to built new factory in Dubai. If we think about the history of this company as we mentioned before it started in 2002 by less than 1million as well as in 2007 they built new factory cost 50 million this tell us that this company still developing furthermore this is indicate to high amount of people who are dealing with this company.

8. Conclusion

Fuala Company now is hard challenger to other chocolates companies and there is plan to offer some types of sweets in other countries such as France and Italy. Absolutely it will attract many people and this will give us good reputation for Arabic sweet.

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