Ford Motors faces a lot of strategic management challenges that must be addressed if there needs to be any success for the turnaround to succeed. Evidently, the agency recorded lack of US$ 12. 7 billion at December 2006 monetary years. This loss alone is the most important to be imagined in its operations historical past. Moreover the market share statistics signifies that by the top of this 12 months 2008, Ford Motors is predicted to have a market share of 14 % as in comparison with what it had within the 1990s of about 25 % (Kerwin 2006: 67, Huston 2003: 196).
That is only a tip of ice burg submerged in nice problematic ocean. Moreover, the management presents a fancy hierarchy and forms, which had created a torpid surroundings inside the company. Enterprise smart, there’s a relative decline within the gross sales recorded from $134, 442 million to $135, 249 million, belongings base declined from $315,920 million to $270, 249 million, shareholders fairness reduces to $27, 604 million to $11,601million the 12 months 2000 to the 12 months 2003.
Whereas recording a lack of US$ 1. four billion in 2006 to a lack of US$ 282 million within the first quarter of 2007. On this regard, the trigger for these challenges lies with agency’s strategic management issues. Due to this fact the answer to this and extra challenges that faces the group is within the overhaul of its strategic management planning. This s as a result of the agency formalizes the method of strategic management, thus reacting or performing to any emergency of managerial disaster inside the motor trade, whereby its major opponents show too good and ahead trying.
Thus the subject of strategic management issues examination for the Ford Motor Company deems a well timed one for this as soon as big US motor producer is a well timed one in makes an attempt to reengineer the company. In order that it may be capable of combine the manufacturers it had acquired over a time frame and to evolve a complete successful technique. So as to have the ability to study the state of affairs and give you a viable, legitimate and dependable answer to the disaster, the method taken shall be;
a) Prognosis of the state of affairs dealing with a company and management staff. b) Identification of what issues/issues have to be addressed. c) Dedication of which college of strategic thought applies to the state of affairs. d) Dialogue and justification of the Assessment to resolve recognized issues/issues. e) An analysis of programs of motion, or strategic alternate options (inside the acknowledged means and capabilities) of the company or management staff. f) Competently framed figures, tables, fashions and references from main refereed sources
