Cost Leadership
Introduce the strategic approach to your classmates in your own words.
Describe the advantages and disadvantages of this approach. When might this type of strategy best serve the company? Do you have any examples of companies that use (or have used) this approach successfully?
You can make a “talking head” video, or a slide presentation video. Include your references in your discussion board post, or display a slide with a reference list at the end of your video. You can make a video with a “talking head” or with slides. Include your references in your discussion board post, or at the end of your video, show a slide with a list of references.
After posting your video, and within 2 days of the assignment deadline, watch 2 videos on a different generic strategy than you were assigned and comment.
Remember…
Your discussion posts are graded on six criteria:
Responsiveness – Is each question answered completely?
Quality – Is the response written clearly and in academic English?
Length – Is the initial response at 3-5 minutes long (but no more than 7 minutes) long?
Citations – Is the post free of plagiarism? Does the response properly use references in APA format when appropriate?
Evidence – Are ideas supported by outside sources or clear examples from your personal or professional experience? Are any sources you use reliable?
Timeliness – Is it posted by the deadline?
