Choose a Family Business from the following list to analyze the company and its strategies
https://www.imd.org/research-knowledge/case-studies/case-collections/family-business/
Parts of the Case Analysis
Each case analysis must have a written report (60 points) and an oral presentation (PPO) (40 points) to
a total of 100 points.
The written report should not exceed 5 pages, single-spaced, and should cite a minimum of five
bibliographical references from academic journals. The page limit does not include graphs, annexes, or tables
that complement the analysis. The analysis must be concise and efficient without the need to dwell on areas
that are not relevant. .
The analysis, both written and oral, should be organized as follows:
introduction
• Provide a brief introduction to the case, including a brief description of the
company, its vision/mission. This part should not exceed two paragraphs.
II. Identification of the problem
• Express clearly the main problem of the company without using
complicated arguments.
• Provide a brief background of the situation presented in the case to put the
perspective analysis.
III. Analysis of the situation
• Conduct all necessary and relevant analyzes (e.g. analysis of the environment
business, industry, competition, and consumer).
• Interpret the situation: internal strengths and weaknesses, opportunities and
external threats (SWOT analysis). For each aspect,
You must present a specific list of the 4 most relevant points. It can
Include a brief explanation as necessary. The situation analysis should focus on points that support the problem.
IV. Strategic Alternatives
• Provide a list and brief explanation (specific) of 3 strategic alternatives
that the company could consider to solve the problem identified
previously.
• Provide a detailed comparison of each alternative using criteria of
specific Assessment.
Support the Assessment with quantitative and qualitative analysis where applicable
(can include tables, matrices, figures).
• Explain the advantages and disadvantages of each alternative.
V. Recommendation and Implementation
• Select the recommended strategic alternative to solve the problem.
• Present and explain the reasons that support the recommendation
using relevant points from the analysis of the situation presented in the
previous section.
• Briefly explain the next steps to follow to implement the
recommended strategy (who, what, where, when, and why).
Requirements: 5 pages(Single Spaced)
