ECOM101 – E-commerce
E-commerce Project (Part A)
2021/2022
Submission: Thursday Sep. 29th 2022 – 15 Marks
Requirement:
In this project, you are required to evaluate one of the websites below based on what you learn
from this course and your perspective. The Assessment will cover the different aspects of E Commerce such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business
situation.
Current e-commerce businesses: (choose one)
1. https://alsaifgallery.com/SA_ar/ 9. https://www.goldenscent.com/
2. https://www.xcite.com.sa/ar 10. https://niceonesa.com/ar/
3. https://mikyajy.com/ksa_ar/ 11. https://www.jarir.com/
4. https://www.extra.com/ar-sa/login 12. https://www.sivvi.com/saudi-en/
5. https://saudi.mumzworld.com/sa-ar/ 13. https://saudi.ounass.com/
6. https://wadi-store.com/ 14. https://www.orangebedbath.com/
7. https://ar-sa.namshi.com/ 15. https://shop.arabianoud.com/
8. https://www.faces.com/sa-ar
The following questions require critical thinking to be answered successfully. The answers to these
questions will drive the ways of improvement of the current e-commerce business.
1. Know the business 7 marks
▪ What is the name of the business? (Your choice)
▪ What is the idea? (The visioning process)
a. Introduce the e-commerce business you have chosen
– Provide an overview of the business idea
b. Product and type of services.
– What are the different types of products? Explain
– What kinds of services does the online store provide? [Customer service, exchange
and return, delivery and others] Explain
c. Business statement
d. Business vision
e. Business objective
▪ Where is the money?
a. What is the company’s B2C business model (Business model type)?
b. What is the revenue model? Give a general idea of how the business generates
revenues.
▪ Who and where is the target audience?
– Explain demographics, lifestyle, consumption patterns, etc. Try to be specific in
determining “who your audience is?”, “Where your target audience are located and
what they are searching for?”.
▪ Conduct a market analysis, Research the market and give an idea about each point:
– Size, growth, demographics, structure, competition.
▪ Describe the content of the business website
– Static content (Navigation menu, Logo, product details, photos)
– Dynamic content (Product selections (search results), Recommendations,
Personalization, Homepage content and the catalog search, Chat).
▪ Conduct a SWOT analysis for the selected website
– (Explain each point, at least three points for each)
▪ Develop an e-commerce presence map:
For each presence (Website, Email, social media, offline media), what activities does the
company use these platforms for? Figure 3.2
2. Explain the design of the system 4 marks
▪ Explain in detail the design of the system (business objectives, system functionality,
information provided) (at least 8 Business Objective) Table 3.2
Business Objective System Functionality Information provided
Ex: Display goods Digital Catalog Dynamic text and graphics catalog
– What can be improved or added into the system design?
3. Explain the current business e-commerce features 2 mark
▪ What are the current website features? Provide screenshots with explanation. (at least 4)
▪ What are the mistakes/things related to the website design that annoying customers?
Provide pictures. (at least 4)
– What can you do to improve the current features on the website?
4. Explain the business e-commerce process 2 marks
▪ Explain in detail all the steps from the time user enters the website until the final user
buys a product.
– What can be improved in the process?
Project Submission:
Submission Due Date Point Covered Marks
Part A Thursday Sep. 29th All 15
Guidelines for the assignment:
▪ The answer sheet must include the following:
– Cover page
– Answers
▪ Make sure to include the cover page with all information required. TWO marks will be
deducted if there is no cover page
▪ This is a group project (4-5 students), which is part of your course score. It requires effort,
research, and critical thinking
▪ You are required to choose one current business from the list
▪ Each website can be chosen by one group only
▪ Use font Times New Roman, 12 font size
▪ Use 1.5 line spacing with adjust to all paragraphs (alignment)
▪ Use the footer function to insert page number
▪ Ensure that you follow the APA style in your project and references
▪ The minimum number of required references is 5 references using APA style
▪ Your whole project report length should be between 1250 to 1600 words
▪ You must check the spelling and grammar mistakes before submitting the assignment
▪ Up to 20% of the total grade will be deducted for providing a poor structure of assignment.
Structure includes these elements paper style, free of spelling and grammar mistakes,
referencing and word count
▪ Your file should be saved as Word Doc. [Example]: Group # – CRN – ECOM 101 – Part
A.docx

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