Company name
How long has it been in existence?
Why do they exist? (mission statement if they have one)
Is it a profit or non-profit organization
What is your role/job?
What is the role/job of your manager/supervisor?
Who runs the business?
Assignment 2: SWOT Analysis
Part 1: Using the business you identified in Unit 4 Quick Write #2, create a SWOT analysis of that business.
Part 2: SWOT Template
Strengths
Weaknesses
Positive tangible and intangible attributes, internal to an organisation and within the organisation’s control
Internal factors within an organisation’s control that detract from the organisation’s ability to attain the desired goal. Which areas might the organisation improve?
Opportunities
Threats
External attractive factors that represent the reason for an organisation to exist and develop. What opportunities exist in the environment, which will propel the organisation? Identify them by their ‘time frames’.
External factors beyond the organisation’s control which could place the organisation mission or operation at risk. The organisation may benefit by having contingency plans to address them if they should occur. Classify them by their severity and probability of occurrence.
