AIDS has proved to be among the many most critical challenges to mankind’s well being within the 21st century. Given its devastating impact in Africa and the truth that a treatment for AIDS continues to be far eliminated, governments the world over made the struggle in opposition to the illness their precedence.
Revolutionary strategies are observable in Brazilian and Indian societies the place authorities act in keeping with or opposing cultural patterns. Thus, in India the federal government efficiently faucets native barbers to speak about AIDS to their purchasers, reinforcing their sense of price and respect as folks counselors.
Love of films gives one other automobile for advertising condoms. In Brazil the anti-AIDS campaigners come to grips with machismo of the native males who depart girls with little bargaining energy to insist on the usage of condoms.
The efforts to market condoms to inhabitants have proved efficient, elevating consciousness of AIDS risks and position of condoms in prevention of the lethal an infection.
The US state of affairs is vastly completely different from that of Brazil and India and thus requires completely different advertising strategies. Absolutely the majority of People don’t have any monetary downside with shopping for condoms, and girls have much more clout to insist on their use.
On the similar time, intercourse out of marriage is much less of a sin within the liberal American tradition, particularly amongst youthful technology, which makes it simpler for individual to have a number of companions.
As for campaigning, People are much less liable to imagine issues they see on the display screen or hear from a counselor, since within the tradition of extreme advertising folks at a sure age develop a kind of immunity to public messages. For that reason, Brazilian and Indian strategies wouldn’t work as nicely for the US.
London Worldwide Group accurately focuses on its position within the prevention of AIDS. To strengthen this message, the corporate may launch programs at faculties or schools that would come with only a few classes, selling the information of the an infection and the way in which condoms can fend off the hazard.
Alternatively, the corporate can sponsor the manufacturing of documentaries about AIDS and its victims.
Case Four-7. AIDS, Condoms, and Carnival.
